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Advanced Competitive Strategy
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة Ludwig-Maximilians-Universität München (LMU)
  • Offered by

عن

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy. In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.

الوحدات

Introduction

    • 1 Videos
    • 5 Readings
Show info about module content

1 Videos

  • Introduction

5 Readings

  • Course Overview
  • How to Use Discussion Forums
  • Resource: Lecture Slides
  • Get to Know Your Classmates
  • Complete Slide Deck Week 1

Switching Costs

    • 3 Videos
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3 Videos

  • Importance of Customer Loyalty
  • Types of Switching Costs
  • Customer Value and Switching

Lock-in Strategies

    • 3 Videos
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3 Videos

  • Old Suppliers
  • Customers
  • New Suppliers

Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Maintaining your Customer Base

1 Videos

  • Wrap Up

Introduction

    • 1 Videos
    • 2 Readings
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1 Videos

  • Introduction

2 Readings

  • Resource: Lecture Slides
  • Complete Slide Deck Week 2

Price Discrimination

    • 2 Videos
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2 Videos

  • Price Discrimination I: Reasons to Discriminate
  • Price Discrimination II: Synchronization with Product Differentiation

Degrees of Price Discrimination

    • 3 Videos
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3 Videos

  • First Degree Price Discrimination
  • Second Degree Price Discrimination
  • Third Degree Price Discrimination

Intertemporal Pricing

    • 1 Videos
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1 Videos

  • Intertemporal Pricing

Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Determine your Prices Wisely

1 Videos

  • Wrap Up

Introduction

    • 1 Videos
    • 2 Readings
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1 Videos

  • Introduction

2 Readings

  • Resource: Lecture Slides
  • Complete Slide Deck Week 3

Competition Policy

    • 2 Videos
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2 Videos

  • Reasons for Competition Policy
  • Instruments

Ban on Cartels

    • 3 Videos
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3 Videos

  • Cartel Agreements
  • Factors Favoring Cartels
  • Examples

Abuse Control

    • 2 Videos
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2 Videos

  • Defining Markets and Measuring Market Power
  • Forms of Market Forclosure

Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Keep Your Business Clean

1 Videos

  • Wrap Up

Introduction

    • 1 Videos
    • 2 Readings
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1 Videos

  • Introduction

2 Readings

  • Resource: Lecture Slides
  • Complete Slide Deck Week 4

Network Goods and Network Effects

    • 4 Videos
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4 Videos

  • Network Goods
  • Network Effects I: Direct Network Effects
  • Network Effects II: Indirect Network Effects
  • Market Structure in Network Industries

Horizontal Firm Boundaries

    • 3 Videos
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3 Videos

  • Economies of Scale
  • Economies of Scope
  • Diseconomies of Scale & Scope

Vertical Firm Boundaries

    • 2 Videos
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2 Videos

  • Reasons to Buy
  • Reasons to Make

Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Increase your Returns

1 Videos

  • Wrap Up

Introduction

    • 1 Videos
    • 2 Readings
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1 Videos

  • Introduction

2 Readings

  • Resource: Lecture Slides
  • Complete Slide Deck Week 5

Competing in Network Markets I

    • 3 Videos
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3 Videos

  • Achieving Critical Mass
  • Raising Attention and Downsizing Perceived Risks
  • Strategies in Standardization

Competing in Network Markets II

    • 2 Videos
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2 Videos

  • Knowing the Target Market
  • Strategic Pricing

Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Strategies in Network Markets

1 Videos

  • Wrap Up

Introduction

    • 1 Videos
    • 2 Readings
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1 Videos

  • Introduction

2 Readings

  • Resource: Lecture Slides
  • Complete Slide Deck Week 6

Mergers and Acquisitions

    • 4 Videos
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4 Videos

  • Trends
  • Differences
  • Goals for Partners and Buyers
  • Goals for Targets

M & A Process I

    • 2 Videos
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2 Videos

  • Overview
  • Pre Merger Considerations

M & A Process II

    • 3 Videos
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3 Videos

  • Merger Control
  • Post Merger Integration
  • Success of M&As

Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Achieve Growth with the Help of Partners

1 Videos

  • Wrap Up

Introduction

    • 1 Videos
    • 2 Readings
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1 Videos

  • Introduction

2 Readings

  • Resource: Lecture Slides
  • Complete Slide Deck Week 7

Organic Growth

    • 2 Videos
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2 Videos

  • Growth and Profitability
  • Organic Growth

(En)countering Limitations

    • 2 Videos
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2 Videos

  • External Limitations
  • Internal Limitations

International Strategies

    • 1 Videos
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1 Videos

  • International Strategies

Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Grow Organically

1 Videos

  • Wrap Up

Final Exam

    • 1 Assignment
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1 Assignment

  • Final Exam

Auto Summary

Explore the intricacies of business competition with the Advanced Competitive Strategy course, designed for those eager to deepen their understanding of strategic business management. Guided by real-world examples and interactive modules, this course delves into sophisticated strategies for building and maintaining customer bases, enhancing profitability through price discrimination, and product differentiation. Learners will gain insights into the legal landscape of EU competition and US antitrust policies, and discover how to leverage network effects and economies of size for increased returns. The course also covers advanced topics such as mergers and acquisitions, offering alternative organic growth strategies. Offered by Coursera, this foundational course spans approximately 720 minutes and is available through various subscription plans including Starter, Professional, and Paid options. Ideal for business professionals and management enthusiasts, this course equips you with the tools to navigate and excel in competitive markets. Join now to elevate your strategic acumen and drive your business success.

Tobias Kretschmer
Instructor

Tobias Kretschmer