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Advertising and Society
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة Duke University
  • Offered by

عن

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles.

الوحدات

Week 1 - What is advertising and where did it come from?

    • 5 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 1 Quiz

5 Videos

  • 1.1 What Is Advertising?
  • 1.2 A Brief History of Advertising in America
  • 1.3 Media and Advertising
  • 1.4 About the Hartman Center at Duke University
  • 1.5 About the Advertising Educational Foundation

1 Readings

  • What Is Advertising?

Week 2 - Am I being manipulated?

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 2 Quiz

3 Videos

  • 2.1 Subliminal Advertising
  • 2.2 Public Perception of the Advertising Profession
  • 2.3 Ethics and Advertsing

1 Readings

  • Am I Being Manipulated?

Week 3 - What's in an ad beyond that which meets the eye?

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 3 Quiz

3 Videos

  • 3.1 How Ads Mean What They Do to Us
  • 3.2 Interpreting TV Commercials
  • 3.3 Thinking about Interpretation

1 Readings

  • What's in an Ad Beyond That Which Meets the Eye?

Week 4 - How do ads get made?

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 4 Quiz

3 Videos

  • 4.1 How Do Ads Get Made?
  • 4.2 Creativity Case Study
  • 4.3 The Role of Research in Advertising

1 Readings

  • How Do Ads Get Made?

Week 5 - What do ads teach us about race, class, gender and sexuality?

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 5 Quiz

3 Videos

  • 5.1 Gender Representations in Ads - Part 1
  • 5.2 Gender Representations in Ads - Part 2
  • 5.3 Depictions of Gender in Mad Men

1 Readings

  • What Do Ads Teach Us about Race, Class, Gender and Sexuality?

Week 6 - Does Sex Sell?

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 6 Quiz

3 Videos

  • 6.1 Does Sex Sell? - Part 1
  • 6.2 Does Sex Sell? - Part 2
  • 6.3 Niche Marketing: Gay Consumers

1 Readings

  • Does Sex Sell?

Week 7 - What's the Future of Advertising?

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 7 Quiz

3 Videos

  • 7.1 What's the Future of Advertising? - Part 1
  • 7.2 What's the Future of Advertising? - Part 2
  • 7.3 What's the Future of Advertising? - Part 3

1 Readings

  • What's the Future of Advertising?

Auto Summary

Explore the dynamic relationship between advertising and society with this comprehensive course designed for enthusiasts and professionals alike. "Advertising and Society," offered under the Business & Management domain, delves into the intricate connections between advertising, culture, history, and the economy. Through contemporary theories on visual communications, you will learn to decode the multifaceted meanings embedded in print ads and television commercials. Guided by an expert instructor, the course covers a diverse range of topics such as the origins and creation of advertisements, how ads influence and reflect societal norms about race, class, gender, and sexuality, the ethics of advertising, and the future trajectory of the industry. Each week is dedicated to a specific theme, starting from the basics of advertising to deeper analyses of its impact on society. The course structure includes engaging lectures, enriched with PowerPoint slides, print advertisements, and TV commercials. Expect approximately an hour of video content weekly, supplemented by quizzes and a wealth of online resources from ADTextOnline.org and other open-access materials. Whether you're a beginner or looking to deepen your understanding, no prior background is needed to get started. With a total duration of 720 minutes, this foundational course is accessible through flexible subscription options, including Starter and Professional plans, making it ideal for learners at any stage of their career. Join us to unravel the complexities of advertising and its pervasive influence on society.

Professor William M. O'Barr
Instructor

Professor William M. O'Barr