- Level Professional
- المدة 23 ساعات hours
- الطبع بواسطة Johns Hopkins University
-
Offered by
عن
A leader in a data driven world requires the knowledge of both data-related (statistical) methods and of appropriate models to use that data. This Business Analytics class focuses on the latter: it introduces students to analytical frameworks used for decision making though Excel modeling. These include Linear and Integer Optimization, Decision Analysis, and Risk modeling. For each methodology students are first exposed to the basic mechanics, and then apply the methodology to real-world business problems using Excel. Emphasis will be not on the "how-to" of Excel, but rather on formulating problems, translating those formulations into useful models, optimizing and/or displaying the models, and interpreting results. The course will prepare managers who are comfortable with translating trade-offs into models, understanding the output of the software, and who are appreciative of quantitative approaches to decision making. Business analytics makes extensive use of data and modeling to drive decision making in organizations. This class focuses on introducing students to analytical frameworks used for decision making to make sense of the data, starting from the basics of Excel and working up to advanced modeling techniques.الوحدات
Getting Started
1
Discussions
- Introduce Yourself
2
Readings
- Course Information
- Spam Posts on Discussion Forums
Introduction to Spreadsheet Models
2
Videos
- Warm-Up - Creating a Budget in Excel
- NCAA T-Shirt Vendor
2
Readings
- NCAA T-Shirt Vendor
- Formatting, Formulas, and Functions
Creating Tables and Charts
1
Videos
- Woodworks Bookshelf Co.
2
Readings
- Woodworks Bookshelf Co.
- References, Tables, and Charts
Module 1 Assessment
1
Assignment
- Introduction to Excel
Modeling Profit and the Break-Even Point
1
Assignment
- Haute Dog
1
Videos
- Quality Sweater Company
3
Readings
- Quality Sweater Company
- Goal Seek and One-Way Data Tables
- The Break-Even Point
Modeling Uncertain Demand
1
Assignment
- Copy Shop
1
Videos
- B&N Bookstore
2
Readings
- B&N Bookstore
- Two-Way Data Tables and More Functions
Module 2 Assessment
2
Assignment
- What-If Analysis in Excel
- Self-Evaluation for What-If Analysis
1
Discussions
- What-If Analysis and Uncertainty (Quality Sweater Company)
Modeling Demand and Price
1
Assignment
- Exercise Equipment Company
1
Videos
- The 19th Hole
2
Readings
- The 19th Hole
- Trendlines and Conditional Formatting
Modeling Net Present Value
1
Assignment
- Net Present Value
1
Videos
- NPV Example: Gopher Drugs
2
Readings
- Gopher Drugs
- Modeling Net Present Value
Module 3 Assessment
2
Assignment
- Decision Analysis through Regression and NPV
- Self Evaluation for Decision Analysis
1
Discussions
- Decision Analysis through Regression (The 19th Hole)
Midcourse Project
1
Assignment
- Model Set-Up - Bluejay Natural Gas
2
Readings
- Midcourse Project
- Sample Model - Bluejay Natural Gas
Introduction to Linear Programming
1
Assignment
- Intro to Linear Programming
1
Videos
- Campaign Marketing
4
Readings
- What Is Linear Programming?
- Adding Solver to Excel
- Campaign Marketing
- Using Solver for LP Problems
LP and Net Profit
1
Assignment
- Furniture Company
1
Videos
- PC Tech Company
1
Readings
- PC Tech Company
LP and Investment Allocation
1
Assignment
- Feed Mix
1
Videos
- Investment Allocation
1
Readings
- Investment Allocation
LP and Transportation
1
Assignment
- Bus Company
1
Videos
- Busing Problem
1
Readings
- Busing Problem
Module 4 Assessment
1
Assignment
- Linear Programming
1
Discussions
- LP and Uncertainty (Investment Allocation)
Transportation Problems
1
Assignment
- Construction Projects
2
Videos
- Transportation Problem Excel Template
- Alternative Excel Template
1
Readings
- Transportation Problems
Assignment Problems
1
Assignment
- College Professors
2
Videos
- New Hire Assignments
- MLB Umpire Assignment
3
Readings
- New Hire Assignments
- Assignment Problems
- MLB Umpire Assignment
Module 5 Assessment
1
Assignment
- Transportation and Assignment Problems
1
Discussions
- Identifying Transportation and Assignment Problems
Integer Programming
1
Assignment
- Art Posters
2
Videos
- Princess Brides
- Bolsa de Café
3
Readings
- Princess Brides
- Bolsa de Café
- Integer Programming in Solver
Binary Integer Programming
1
Assignment
- Horizon Wireless
1
Videos
- Binary Investment Decision
2
Readings
- Binary Investment Decision
- Binary Integer Programming with Solver
Nonlinear Programming
1
Assignment
- Baseball Stadium
2
Videos
- Portfolio Variance
- Motorcross Snowmobiles
3
Readings
- Portfolio Variance
- Motorcross Snowmobiles
- Nonlinear Programming with Solver
Module 6 Assessment
1
Assignment
- Integer Programming and Nonlinear Programming
Final Project
1
Assignment
- Project Selection at Bluejay Natural Gas
2
Readings
- Final Project
- Solution- Bluejay Natural Gas Project Selection
Auto Summary
"Business Analytics with Excel: Elementary to Advanced" is a comprehensive course designed for professionals in the Business & Management domain. Led by Coursera, it focuses on equipping learners with analytical frameworks for decision-making using Excel. Covering Linear and Integer Optimization, Decision Analysis, and Risk modeling, the course emphasizes problem formulation, model optimization, and result interpretation. Spanning 1380 minutes, it offers Starter and Professional subscription options. Ideal for managers and professionals, this course enhances quantitative decision-making skills through practical, real-world applications.

Joseph W. Cutrone, PhD