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Developing Innovative Ideas for Product Leaders
  • Level Foundation
  • المدة 13 ساعات hours
  • الطبع بواسطة University of Maryland, College Park
  • Offered by

عن

For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products. We will focus on four important areas to develop and enhance your capabilities as a product leader: • Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

الوحدات

Overview

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • Introducing Our Course

4 Readings

  • Welcome to Developing Innovative Ideas for Product Leaders
  • Meet Dr. James V. Green
  • Connect with Your Classmates
  • Our Textbook for the Course

Expand Your Learning

    • 1 Readings
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1 Readings

  • Explore the Specialization in Product Ideation, Design, and Management

Introduction

    • 1 Videos
    • 2 Readings
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1 Videos

  • Welcome to Thinking Entrepreneurially

2 Readings

  • Welcome to Thinking Entrepreneurially
  • The Opportunity Analysis Canvas

What are Entrepreneurial Opportunities?

    • 4 Videos
    • 1 Readings
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4 Videos

  • What are entrepreneurial opportunities?
  • What is strategic decision-making?
  • Why study strategic decision-making?
  • What is your decision-making style?

1 Readings

  • Introduction to Entrepreneurial Opportunities

Entrepreneurial Mindset

    • 5 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • Entrepreneurial Mindset Quiz

5 Videos

  • Do you have a high need for achievement?
  • How does individualism influence your decision-making?
  • Do you believe that you have control of your own destiny?
  • Are you able to effectively focus your time and resources?
  • Do friends characterize you as an optimist?

3 Readings

  • Introduction to Entrepreneurial Mindset
  • The Opportunity Analysis Canvas
  • Ideas to Action Project (Optional)

Entrepreneurial Motivation

    • 3 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Entrepreneurial Motivation Quiz

3 Videos

  • Do you have high self-efficacy?
  • Do you exhibit high cognitive motivation?
  • What is your tolerance for ambiguity?

3 Readings

  • Introduction to Entrepreneurial Motivation
  • The Opportunity Analysis Canvas
  • Ideas to Action Project (Optional)

Entrepreneurial Behavior

    • 4 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Entrepreneurial Behavior Quiz

4 Videos

  • Do you have the confidence to attempt the difficult?
  • What is your risk tolerance?
  • Are your interpersonal skills well developed?
  • Are you rich in social capital?

3 Readings

  • Introduction to Entrepreneurial Behavior
  • The Opportunity Analysis Canvas
  • Ideas to Action Project (Optional)

Introduction

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Welcome to Seeing Entrepreneurially

1 Readings

  • Welcome to Seeing Entrepreneurially

Industry Condition

    • 2 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Industry Condition Quiz

2 Videos

  • What impact do knowledge conditions have in your industry?
  • Are the demand conditions in your industry favorable?

3 Readings

  • Introduction to Industry Condition
  • The Opportunity Analysis Canvas
  • Ideas to Action Project (Optional)

Industry Status

    • 5 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Industry Status Quiz

5 Videos

  • What is the lifecycle stage of your industry?
  • Is the industry capital intensive?
  • Is the industry advertising intensive?
  • Are you trying to enter a concentrated market?
  • What is the average size of a company in the industry?

3 Readings

  • Introduction to Industry Status
  • The Opportunity Analysis Canvas
  • Ideas to Action Project (Optional)

Macroeconomic Change

    • 5 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Macroeconomic Change Quiz

5 Videos

  • What demographic changes are creating new market needs?
  • What psychographic changes are opportunistic?
  • What technical advancements are emerging?
  • What societal changes are presenting new opportunities?
  • What political and regulatory forces will influence the market?

3 Readings

  • Introduction to Macroeconomic Change
  • The Opportunity Analysis Canvas
  • Ideas to Action Project (Optional)

Competition

    • 3 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Competition Quiz

3 Videos

  • How does the learning curve influence your success?
  • What complementary assets are critical to develop?
  • What is the reputation of your competitors?

3 Readings

  • Introduction to Competition
  • The Opportunity Analysis Canvas
  • Ideas to Action Project (Optional)

Introduction

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Welcome to Acting Entrepreneurially

1 Readings

  • Welcome to Acting Entrepreneurially

Value Innovation

    • 5 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • Value Innovation Quiz

5 Videos

  • What is value innovation?
  • What existing factors can you eliminate?
  • Where can you reduce factors and not reduce value?
  • Which factors can you raise above competitors?
  • What new factors can you create?

3 Readings

  • Introduction to Value Innovation
  • The Opportunity Analysis Canvas
  • Ideas to Action Project (Optional)

Opportunity Identification

    • 4 Videos
    • 4 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Opportunity Identification Quiz

4 Videos

  • Is the problem real?
  • Does your solution create value for your stakeholders?
  • Is your advantage superior and sustainable?
  • Can you build the right team at the right time?

4 Readings

  • Introduction to Opportunity Identification
  • The Opportunity Analysis Canvas
  • The Opportunity Analysis Canvas
  • Ideas to Action Project (Optional)

Next Steps

    • 3 Readings
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3 Readings

  • Developing Your Opportunity Analysis Canvas
  • Congratulations!
  • Explore the Specialization in Product Ideation, Design, and Management

Auto Summary

"Developing Innovative Ideas for Product Leaders" is a foundational course in Business & Management, designed for aspiring and active product managers, designers, and developers. Led by Coursera, it focuses on identifying and evaluating new product opportunities, examining entrepreneurial thinking, and fostering innovative mindsets. The course spans 780 minutes and is available with Starter and Professional subscription options, making it ideal for professionals aiming to lead and develop successful products.

Dr. James V. Green
Instructor

Dr. James V. Green