Digital Commerce Reinventing Business Models

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This course will be composed by four weeks, in each one the student will have the possibility to analyze different perspectives about the rationale of businesses and how they innovate their way to satisfy the expectations of their customers.

• Analyzing different business models worldwide and understanding the impact of new technologies in the way companies are making businesses, how the digital waves have been changing and facing new challenges for the business people, and the way to provide in a continuous improvement way value creation to the entire market.
• Learning about waterfall project management techniques and their counterpart, the agile development way of work. Why each of them have their own reason, and how you could take advantage of each of them.
• Understanding the growth hacking concept through different examples, and think about the detection of how to decrease the number of steps to create growth in your market.
• Enriching the needs about why branding is part of the backbone of any digital strategy, understanding why old-fashion techniques could even apply for the digital world, at the end, we still humans making business with other humans.
• Analyzing the whys about customer engagement through customer satisfaction and how to change the mindset of an organization to become more customer-centric.
• Detecting effective digital campaigns and see different online platforms, understanding why they could leverage any kind of requirements from your own market.

What you will learn

• Analyze different perspectives about how companies approach to customers and how they innovate to satisfy customers expectations.
• Agile development for marketing strategies and best practices to decrease the number of steps to create presence in your market.
• Understand the importance of having a customer-oriented organization.
• Compare effective digital campaigns through different platforms.

Skills you learn

• Customer Service
• Waterfall Methodology
• Customer Satisfaction
• Branding
• Digital Media Strategy
• Growth Hacking
• Value Creation
• Customer Engagement
• Leverage
• Business Modeling
• Agile Methodology

Syllabus

Global Business Models by Technological Growth

• Digital Waves
• Value Creation

The Impact of Agile and Growth Hacking in Business

• Agile Mentality
• Growth Hacking

Digital Branding and Customer Engagement

• Digital Branding
• Customer Engagement

Develop an Effective Digital Commerce Presence

• Digital Commerce
• Online Platforms

Auto Summary

"Digital Commerce Reinventing Business Models" is a transformative course designed for professionals in the Business & Management field who are eager to explore innovative strategies and modernize their business approaches. Led by experienced instructors on edX, this four-week program delves into the evolving landscape of digital commerce and its impact on business models worldwide. Participants will gain insights into the integration of new technologies and the significant shifts they bring to the business environment. The course covers essential topics such as: - Evaluation of global business models and their adaptation to technological advancements. - A comparative study of waterfall project management and agile development techniques, highlighting their unique benefits. - The concept of growth hacking, with practical examples to streamline business growth strategies. - The critical role of branding in digital strategies, including the relevance of traditional marketing methods in the digital age. - Strategies for enhancing customer engagement and transforming organizational mindsets to become more customer-centric. - Identification and analysis of effective digital campaigns across various online platforms. This course is tailored for individuals at the awareness level, making it ideal for those looking to understand the fundamentals and applications of digital commerce in today's market. With a flexible subscription plan, learners can access valuable knowledge and skills that will empower them to drive innovation and value creation in their businesses. Join the course and start your journey towards mastering digital commerce and reinventing business models for the future.