Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels. By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics Email Marketing.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة
- الطبع بواسطة Queen Mary University of London
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Offered by
عن
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels. By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics Email Marketing.Auto Summary
Digital Consumer Search and Marketing by Coursera focuses on digital consumer behavior and marketing optimization. It covers SEO, content and social media marketing, PPC, web analytics, and email marketing. Ideal for beginners in Business & Management, the course offers Starter and Professional subscriptions.
Athanasia Lampraki
Evangelia Katsikea
Tana Licsandru