- Level Professional
- المدة 14 ساعات hours
- الطبع بواسطة Universidad de Palermo
-
Offered by
عن
In this exciting online course you can understand how technology, strategy and digital business models are important to be innovative in your job. Also, you will understand what disruption is and which are the most disruptive technologies to articulate business strategy in times of digital innovation and and be able to capture those impacts using modern strategy analysis tools. To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful. By the end of this course, you will be able to: - Identify the relationship between technology and innovation, recognizing different types of innovation. - Identify the impact of digital technologies both within a firm (being digital) and from the firm outwards (going digital). - Apply the concept of business plans and use modern tools to summarize their main elements.الوحدات
Welcome
1
Discussions
- Introduction
1
Videos
- Welcome
2
Readings
- Welcome to the Course
- Course Methodology and Assessment
What is Disruptive Innovation?
1
Assignment
- Formative Quiz: What is Disruptive Innovation?
1
Discussions
- Identifying Types of Innovation
2
Videos
- Types of Innovation
- How Is Disruptive Innovation Different?
1
Readings
- What Is Innovation?
Disruptive Technologies in Action
2
Assignment
- Formative Quiz: Disruptive Technologies in Action
- Summative Quiz: Disruptive Technologies
1
Discussions
- The Impact of Innovations
2
Videos
- Technological Era and the Microchip
- Mobile and What Comes After
2
Readings
- History of Technological Innovations
- Moore's Law and Innovation
Role of Technology in Organizations
1
Assignment
- Formative Quiz: Role of Technology in Organizations
1
Discussions
- Technology and Companies
2
Videos
- Welcome to Week 2 and Modern Organizations and Digital Technologies
- Tech Impact within Organizations
1
Readings
- Being Digital
Internal Processes and Technology
1
Assignment
- Formative Quiz: Internal Processes and Technology
1
Discussions
- Internal Digital Transformation
2
Videos
- Looking for Efficiencies
- Enabling Business Models
1
Readings
- Business Models and Technology
Examples of Being Digital Projects
2
Assignment
- Formative Quiz: Examples of Being Digital Projects
- Summative Quiz: Digital Disruption in Organizations - Being Digital
1
Discussions
- Examples of Being Digital
2
Videos
- Example 1. Guest Speaker Interview: María Muzio
- Example 2
1
Readings
- Being Digital is a Key Part of Digital Transformation
Clients and Digital Technologies
1
Assignment
- Formative Quiz: Clients and Digital Technologies
1
Discussions
- Digital Initiatives
2
Videos
- Welcome to Week 3 and the Importance of Marketing
- Sales and Post-Sales
1
Readings
- Digital Client-Facing Technologies
Digital Business Models
1
Assignment
- Formative Quiz: Digital Business Models
1
Discussions
- Being and Going Digital
2
Videos
- The Platform Business Model
- Digital Acceleration
1
Readings
- Review of Business Models
Examples of Going Digital Projects
2
Assignment
- Formative Quiz: Examples of Going Digital Projects
- Summative Quiz: Digital Disruption in Organizations - Going Digital
1
Discussions
- Examples of Going Digital
2
Videos
- Example 1. Guest Speaker Interview: Cecilia Olive
- Example 2
1
Readings
- Going Digital Means Bringing Digital Transformation to Clients
The Strategic Process
1
Assignment
- Formative Quiz: The Strategic Process
1
Discussions
- Intentional or Emerging Strategy?
2
Videos
- Welcome to Week 4 and the Strategic Process
- Intentional vs. Emerging Strategy
1
Readings
- Intentional, Emerging and Real Strategy
Business Plans and Strategy
1
Assignment
- Formative Quiz: Business Plans and Strategy
2
Videos
- Links with Other Business Functions
- Communicating Strategy
1
Readings
- The Business Plan
Modern Strategy Tools
3
Assignment
- Formative Quiz: Modern Strategy Tools
- Summative Quiz: Strategy and Business Plan
- Summative Quiz: Final Course Assessment
1
Discussions
- Business Ideas
2
Videos
- Business Plan in a Box: Lean Canvas
- Course Ending
2
Readings
- Lean Canvas - Putting the Puzzle Together
- Lean Canvas - Examples
Auto Summary
Explore how technology and digital business models drive innovation in "Digital Disruption," a professional-level course by Coursera. Ideal for professionals with 2-3 years of experience, this 840-minute course delves into the impact of disruptive technologies on business strategy. Learn to identify innovation types, the effects of digital transformation, and modern strategy analysis tools. Subscription options include Starter and Professional.

Patricio O'Gorman