Digital Marketing
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة
- الطبع بواسطة University of Illinois Urbana-Champaign
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Offered by
عن
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.Auto Summary
Discover the essentials of Digital Marketing with this comprehensive course designed for both BtoB and BtoC brands. Guided by expert instructors from Coursera, you'll explore digital marketing strategies across various channels such as SEO, SEA, email marketing, social media, and more. Gain hands-on experience through practical exercises and projects, enhancing your skills in web design, web analytics, and online advertising. Suitable for beginners with a foundational level of knowledge, the course offers flexible subscription options including Starter and Professional plans.
Aric Rindfleisch
Steve Raquel
Kevin Hartman
Mike Yao
Marisa Peacock
Vishal Sachdev