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Digital Marketing
  • Level Foundation
  • المدة
  • الطبع بواسطة Illinois Tech
  • Offered by

عن

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

الوحدات

Course Welcome

    • 2 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Meet and Greet Discussion

2 Videos

  • Course Overview
  • Instructor Introduction

1 Readings

  • Syllabus

Module 1 Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Module 1 Introduction

1 Readings

  • Module 1 Introduction

Lesson 1: Introduction to Digital Marketing

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Introduction to Digital Marketing Quiz

2 Videos

  • What is Digital Marketing Pt. 1
  • What is Digital Marketing Pt. 2

1 Readings

  • Introduction to Digital Marketing

Lesson 2: Elements of Digital Marketing

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Elements of Digital Marketing Quiz

2 Videos

  • Elements of Digital Marketing Pt. 1
  • Elements of Digital Marketing Pt. 2

1 Readings

  • Elements of Digital Marketing

Lesson 3: Evolution of Digital Marketing

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Evolution of Digital Marketing Quiz

1 Videos

  • Evolution of Digital Marketing

1 Readings

  • Historical Background and Evolution of Digital Marketing

Module 1 Summative Assessment

    • 1 Assignment
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1 Assignment

  • Module 1 Summative Assessment

Module 1 Summary

    • 1 Readings
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1 Readings

  • Module 1 Summary

Module 2 Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Module 2 Introduction

1 Readings

  • Module 2 Introduction

Lesson 1: Principles of Effective Web Design

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Principles of Effective Web Design Quiz

2 Videos

  • Effective Website Design for Digital Marketing Success Pt. 1
  • Effective Website Design for Digital Marketing Success Pt. 2

1 Readings

  • Principles of Effective Web Design

Lesson 2: Importance of Landing Pages

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Importance of Landing Pages Quiz

2 Videos

  • Importance of Landing Pages Pt. 1
  • Importance of Landing Pages Pt. 2

1 Readings

  • Importance of Landing Pages

Lesson 3: Mobile Optimization and Responsive Design

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Mobile Optimization and Responsive Design Quiz

2 Videos

  • Mobile Optimization and Responsive Design Pt. 1
  • Mobile Optimization and Responsive Design Pt. 2

1 Readings

  • Mobile Optimization and Responsive Design

Module 2 Summative Assessment

    • 1 Assignment
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1 Assignment

  • Module 2 Summative Assessment

Module 2 Summary

    • 1 Readings
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1 Readings

  • Module 2 Summary

Module 3 Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Module 3 Introduction

1 Readings

  • Module 3 Introduction

Lesson 1: Introduction to Web Analytics

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Introduction to Web Analytics Quiz

1 Videos

  • Introduction to Web Analytics

1 Readings

  • Introduction to Web Analytics

Lesson 2: Google Analytics Basics

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Google Analytics Basics Quiz

1 Videos

  • Google Analytics Basics

1 Readings

  • Google Analytics Basics

Lesson 3: Reporting and Analysis Techniques

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Reporting and Analysis Techniques Quiz

2 Videos

  • Reporting and Analysis Techniques Pt. 1
  • Reporting and Analysis Techniques Pt. 2

1 Readings

  • Reporting and Analysis Techniques

Module 3 Summative Assessment

    • 1 Assignment
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1 Assignment

  • Module 3 Summative Assessment

Module 3 Summary

    • 1 Readings
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1 Readings

  • Module 3 Summary

Module 4 Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Module 4 Introduction

1 Readings

  • Module 4 Introduction

Lesson 1: On-site SEO Techniques

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • On-site SEO Techniques Quiz

2 Videos

  • Understanding On-site SEO Techniques - Pt. 1
  • Understanding On-site SEO Techniques - Pt. 2

1 Readings

  • On-site SEO Techniques

Lesson 2: Off-site SEO Techniques

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Off-site SEO Techniques Quiz

2 Videos

  • Mastering Off-site SEO Techniques - Pt. 1
  • Mastering Off-site SEO Techniques - Pt. 2

1 Readings

  • Off-site SEO Techniques

Lesson 3: Local SEO Strategies

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Local SEO Strategies Quiz

2 Videos

  • Optimizing for Local SEO Pt. 1
  • Optimizing for Local SEO Pt. 2

1 Readings

  • Local SEO Strategies

Module 4 Summative Assessment

    • 1 Assignment
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1 Assignment

  • Module 4 Summative Assessment

Module 4 Summary

    • 1 Readings
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1 Readings

  • Module 4 Summary

Module 5 Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Module 5 Introduction

1 Readings

  • Module 5 Introduction

Lesson 1: Introduction to Paid Search

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Introduction to Paid Search Quiz

2 Videos

  • Paid Search - Search Engine Marketing - Pt. 1
  • Paid Search - Search Engine Marketing - Pt. 2

1 Readings

  • Introduction to Paid Search

Lesson 2: Setting Up PPC Campaigns

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Setting Up PPC Campaigns Quiz

2 Videos

  • Paid Search - PPC Strategies Pt. 1
  • Paid Search - PPC Strategies Pt. 2

1 Readings

  • Setting Up PPC Campaigns

Lesson 3: Optimizing PPC Performance

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Optimizing PPC Performance Quiz

2 Videos

  • Planning & Setting up Campaigns, Ad Testing, Performance - Pt. 1
  • Planning & Setting up Campaigns, Ad Testing, Performance - Pt. 2

1 Readings

  • Optimizing PPC Performance

Module 5 Summative Assessment

    • 1 Assignment
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1 Assignment

  • Module 5 Summative Assessment

Module 5 Summary

    • 1 Readings
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1 Readings

  • Module 5 Summary

Module 6 Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Module 6 Introduction

1 Readings

  • Module 6 Introduction

Lesson 1: Introduction to Display Advertising

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Introduction to Display Advertising Quiz

1 Videos

  • Display Ad network types

1 Readings

  • Introduction to Display Advertising

Lesson 2: Targeting Strategies in Display Advertising

    • 3 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Targeting Strategies in Display Advertising Quiz

3 Videos

  • Display Ads Targeting and Payment Methods - Pt. 1
  • Display Ads Targeting and Payment Methods - Pt. 2
  • Display Ads Targeting and Payment Methods - Pt. 3

1 Readings

  • Targeting Strategies in Display Advertising

Lesson 3: Creating Effective Display Ads

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Creating Effective Display Ads Quiz

2 Videos

  • Display Ads - Creating Effective Ads - Pt. 1
  • Display Ads - Creating Effective Ads - Pt. 2

1 Readings

  • Creating Effective Display Ads

Module 6 Summative Assessment

    • 1 Assignment
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1 Assignment

  • Module 6 Summative Assessment

Module 6 Summary

    • 1 Readings
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1 Readings

  • Module 6 Summary

Module 7 Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Module 7 Introduction

1 Readings

  • Module 7 Introduction

Lesson 1: Introduction to Email Marketing

    • 3 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Introduction to Email Marketing Quiz

3 Videos

  • Email Marketing Overview - Pt. 1
  • Email Marketing Overview - Pt. 2
  • Email Marketing Overview - Pt. 3

1 Readings

  • Introduction to Email Marketing

Lesson 2: Creating Engaging Email Campaigns

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Creating Engaging Email Campaigns Quiz

2 Videos

  • Email Marketing - Creating Effective Email Campaigns - Pt. 1
  • Email Marketing - Creating Effective Email Campaigns - Pt. 2

1 Readings

  • Creating Engaging Email Campaigns

Lesson 3: Measuring Email Campaign Performance

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Measuring Email Campaign Performance Quiz

2 Videos

  • Email Marketing - Measuring Campaign Performance - Pt. 1
  • Email Marketing - Measuring Campaign Performance - Pt. 2

1 Readings

  • Measuring Email Campaign Performance

Module 7 Summative Assessment

    • 1 Assignment
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1 Assignment

  • Module 7 Summative Assessment

Module 7 Summary

    • 1 Readings
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1 Readings

  • Module 7 Summary

Module 8 Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Module 8 Introduction

1 Readings

  • Module 8 Introduction

Lesson 1: Introduction to Social Media Marketing

    • 3 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Introduction to Social Media Marketing Quiz

3 Videos

  • Social Media Introduction - Pt. 1
  • Social Media Introduction - Pt. 2
  • Social Media Introduction - Pt. 3

1 Readings

  • Introduction to Social Media Marketing

Lesson 2: Creating Effective Social Media Campaigns

    • 4 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Creating Effective Social Media Campaigns Quiz

4 Videos

  • Creating effective SMM Campaigns - Pt. 1
  • Creating effective SMM Campaigns - Pt. 2
  • Creating effective SMM Campaigns - Pt. 3
  • Creating effective SMM Campaigns - Pt. 4

1 Readings

  • Creating Effective Social Media Campaigns

Lesson 3: Measuring Social Media Performance

    • 3 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Measuring Social Media Performance Quiz

3 Videos

  • Measuring Impact of Social Media - Pt. 1
  • Measuring Impact of Social Media - Pt. 2
  • Measuring Impact of Social Media - Pt. 3

1 Readings

  • Measuring Social Media Performance

Module 8 Summative Assessment

    • 1 Assignment
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1 Assignment

  • Module 8 Summative Assessment

Module 8 Summary

    • 1 Readings
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1 Readings

  • Module 8 Summary

Summative Course Assessment

    • 1 Assignment
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1 Assignment

  • Summative Course Assessment

Auto Summary

Discover the essentials of Digital Marketing with this comprehensive course designed for both BtoB and BtoC brands. Guided by expert instructors from Coursera, you'll explore digital marketing strategies across various channels such as SEO, SEA, email marketing, social media, and more. Gain hands-on experience through practical exercises and projects, enhancing your skills in web design, web analytics, and online advertising. Suitable for beginners with a foundational level of knowledge, the course offers flexible subscription options including Starter and Professional plans.

Ketan Patel
Instructor

Ketan Patel