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Doing Business in Europe
  • Level Foundation
  • المدة 6 ساعات hours
  • الطبع بواسطة ESCP Business School
  • Offered by

عن

Welcome to the MOOC “Doing Business in Europe”! Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective? With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context. The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe: 1. Approaching the European market(s) 2. Innovating in Europe 3. Investing in Europe 4. Building the value chain 5. Integrating the diversity There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy. Please enroll and thank you in advance for choosing this course!

الوحدات

Welcome message and syllabus

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  • About this course

Grading information

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2 Readings

  • Objectives of self-assessment activities
  • Final Quiz and Certificat Validation

Module 1 - Self Assessment

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  • Module 1 - Self Assessement Feedback

1.1: Introduction to the unit

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  • Introduction to the unit

1.2: Why doing business in Europe (Prof. Maxime Lefebvre)

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  • Why doing business in Europe (Prof. Maxime Lefebvre)

1.3: European markets as engines of growth? (Prof. Boris Durisin)

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  • European markets as engines of growth? (Prof. Boris Durisin)

1.4: Payments, transfers and currencies in Europe (Carlos Casanueva)

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  • Payments, transfers and currencies in Europe (Carlos Casanueva)

1.5: Testimony from André Lacroix (CEO - Intertek)

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  • Testimony from André Lacroix (CEO - Intertek)

1.6: Testimony from Emmanuelle Bonneau-Pételle (Managing Director - Société Générale)

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  • Testimony from Emmanuelle Petelle (Managing Director - Société Générale)

1.7: Conclusion of the unit

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  • Conclusion of the unit

Modules 2 - Self Assessement

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  • Module 2 - Self Assessement

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2.1: Introduction to the unit

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  • 2.1 Introduction to the unit

2.2: What about creativity in Europe? (Prof. Marie Taillard)

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  • 2.2 What about creativity in Europe (Prof. Marie Taillard)

2.3: Digital marketing in Europe (Prof. Francesca Pucciarelli)

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  • 2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)

2.4 Testimonial - Sylvain Orebi - CEO of ORIENTIS and KUSMI TEA

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  • 2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)

2.5: Testimony from Olaf Swantee (CEO - Sunrise)

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  • 2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)

2.6: Conclusion of the unit

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  • 2.6 Conclusion of the unit

Module 3 - Self Assessment

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3.1: Introduction to the unit

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  • 3.1 Introduction to the unit

3.2: Choosing the right location in Europe (Prof. Davide Sola)

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  • 3.2 Choosing the right location in Europe (Prof. Davide Sola)

3.3: Franchising in Europe (Prof. Catherine de Gery)

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  • 3.3: Franchising in Europe (Prof. Catherine de Gery)

3.4: Company acquisition processes in Europe (Prof. Vincent Smith)

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  • 3.4 Company acquisition processes in Europe (Prof. Vincent Smith)

3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)

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  • 3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)

3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)

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  • 3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)

3.7: Testimony from Frédéric Duponchel (CEO - Accuracy)

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  • 3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)

3.8: Conclusion of the unit

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  • 3.8 Conclusion of the unit

Module 4 - Self Assessement

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4.1: Introduction to the unit

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1 Videos

  • 4.1 Introduction to the unit

4.2: Organizing the supply chain in Europe (Prof. Valérie Moatti)

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  • Organizing the supply chain in Europe (Prof. Valérie Moatti)

4.3: Retail management in Europe (Prof. Fabrizio Zerbini)

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  • Retail management in Europe (Prof. Fabrizio Zerbini)

4.4: Testimony from Elizabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)

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  • 4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)

4.5: Testimony from Sofia Benvenuto

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  • Testimony from Sofia Benvenuto (Former Export Manager - Winsure)

4.6: Conclusion of the unit

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  • 4.6 Conclusion of the unit

Module 5 - Self Assessement

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5.1: Introduction to the unit

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  • 5.1 Introduction to the unit

5.2: Managing European teams (Prof. Chiara Succi)

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  • Chiara Succi - Managing European Teams

5.3: Negotiating with European partners (Prof. Maria Koutsovoulou)

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  • 5.3: Negotiating with European partners (Prof. Maria Koutsovoulou)

5.4: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)

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  • 5.4: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)

5.5: Testimony from Anne Marion-Bouchacourt (Group Chief Country Officer for China - Société Générale)

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  • 5.5: Testimony from Anne Marion-Bouchacourt (Group Chief Country Officer for China - Société Générale)

5.6 Conclusion of the unit

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  • 5.6 Conclusion of the unit

5.7: Conclusion of the course: Europe and emerging economies (Prof. Béatrice Collin & Prof. Florence Pinot de Villechenon)

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  • 5.7 Conclusion of the MOOC Prof. Béatrice Collin & Prof. Florence Pinot de Villechenon)

Final Evaluation

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  • Final Quiz

Auto Summary

"Doing Business in Europe" is a foundational course by Coursera focusing on the European business landscape. Guided by experts in management fields like marketing, finance, and HR, this course delves into critical topics such as market approach, innovation, investment, value chain building, and diversity integration. With contributions from academics and business leaders, it equips learners with the skills to craft effective European-scale strategies. Suitable for all levels, this 360-minute course offers a comprehensive understanding of European business dynamics. Enroll now to enhance your business acumen in Europe!

Prof. Dr. Florence Pinot de Villechenon
Instructors

Prof. Dr. Florence Pinot de Villechenon

Prof. Dr. Béatrice Collin
Instructors

Prof. Dr. Béatrice Collin