Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

Monthly Subscription Starting at AED 99 + VAT

Level Foundation
المدة 4 ساعات hours
الطبع بواسطة Goldman Sachs
Offered by

عن

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process. By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

الوحدات

Lesson 1. Setting your marketing plans

1 Videos

4 Readings

1 Discussion

1 Plugin

Show info about module content

1 Discussions

Reflect on your chosen goals and objectives

1 Videos

Welcome

4 Readings

Getting started
Developing your marketing and sales for growth
Marketing goals and objectives
Identifying goals and strategic objectives for your business (Exercise 1)

Lesson 2. Branding and product/service development

4 Readings

1 Plugin

Show info about module content

4 Readings

Branding
Identifying a strong brand
Reviewing your brand
Product/service development

Lesson 3. Reach

1 Videos

4 Readings

1 Discussion

2 Plugin

Show info about module content

1 Discussions

Reflect on your use of digital marketing tools

1 Videos

Identifying the right marketing tools for your business

4 Readings

Reach
Planning effective marketing
Reviewing digital marketing tools and best practice
Selecting tools to help you achieve your objectives

Lesson 4. Sales

1 Videos

3 Readings

Show info about module content

1 Videos

Introduction to the sales process

3 Readings

Sales
Planning and analyzing sales using the Sales Funnel (Exercise 5)
Strategic planning for your sales activities

Lesson 5. Customer engagement

1 Videos

5 Readings

1 Discussion

1 Plugin

Show info about module content

1 Discussions

Reflecting on the feedback from your team

1 Videos

Understanding the role of analytics packages

5 Readings

Using analytics in your marketing and sales
Typical features of an analytics platform
Evaluating your marketing and sales activities
Selecting the right metrics for your growth opportunity
Reviewing your Strategic Marketing and Sales Chart (Exercise 7)

Lesson 6. Next steps

3 Readings

1 Assignment

Show info about module content

1 Assignment

End of course assessment

3 Readings

Recording your progress
Congratulations
Progressing to the next course in 10,000 Women

Auto Summary

Unlock the potential of your business with the "Fundamentals of Sales and Marketing" course, part of the Goldman Sachs 10,000 Women collection. Designed for entrepreneurs, this free, foundational course by Coursera spans 240 minutes and delves into marketing strategies, brand building, and sales cycles. Learn to use analytics to measure success and develop effective marketing plans to boost sales and revenue. Flexible subscription options include Starter and Professional, allowing you to tailor your learning experience to your business growth needs. Perfect for business owners seeking comprehensive marketing and sales knowledge.