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Global Marketing: Cultural Frameworks
  • Level Foundation
  • المدة 15 ساعات hours
  • الطبع بواسطة University of Illinois Urbana-Champaign
  • Offered by

عن

This course reviews the dramatic changes that Globalization has brought to businesses. Markets are growing culturally diverse and companies face the challenge of managing an increasing culturally diverse workforce. It is then increasingly important for managers to incorporate cultural variables into their decision making models. This course enables students to understand how globalization changes consumers and employees at a psychological level. The focus is on understanding that culture exists in people’s minds, as values, beliefs, and ideals, as well as around us in objects, brands, and institutions. The course introduces popular cultural frameworks used by human resource managers and marketing managers. These cultural frameworks will allow students to better understand cross-cultural consumer behavior and suggest ways to more effectively manage organizations across cultural boundaries.

الوحدات

About the Course

    • 4 Videos
    • 3 Readings
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4 Videos

  • Welcome to Global Marketing: Cultural Frameworks
  • Meet Professor Carlos Torelli
  • Meet Professor Tina Girndt-Clougherty
  • Learn on Your Terms

3 Readings

  • Syllabus
  • About the Discussion Forums
  • Online Education at Gies College of Business

About Your Classmates

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Getting to Know Your Classmates

1 Readings

  • Updating Your Profile

Module 1 Overview

    • 2 Videos
    • 3 Readings
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2 Videos

  • Module 1 Overview
  • Module 1 Introduction

3 Readings

  • Module 1 Agenda
  • Module 1 Readings (Optional)
  • Module 1 Lecture Transcripts

Lesson 1-1 Globalization and the Forces Shaping Business Practices

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Globalization and the Forces Shaping Business Practices

1 Quiz

  • Lesson 1-1 Practice Quiz

Lesson 1-2 What is Culture?

    • 1 Videos
    • 1 Quiz
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1 Videos

  • What is Culture?

1 Quiz

  • Lesson 1-2 Practice Quiz

Lesson 1-3 Why Do Cultures Emerge?

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Why Do Cultures Emerge?

1 Quiz

  • Lesson 1-3 Practice Quiz

Lesson 1-4 What Shapes Culture?

    • 1 Videos
    • 1 Quiz
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1 Videos

  • What Shapes Culture?

1 Quiz

  • Lesson 1-4 Practice Quiz

Lesson 1-5 The Iceberg Model

    • 1 Videos
    • 1 Quiz
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1 Videos

  • The Iceberg Model

1 Quiz

  • Lesson 1-5 Practice Quiz

Lesson 1-6 Inside-Outside Model of Culture

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Inside-Outside Model of Culture

1 Quiz

  • Lesson 1-6 Practice Quiz

Lesson 1-7 National and Organizational Culture

    • 1 Videos
    • 1 Quiz
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1 Videos

  • National and Organizational Culture

1 Quiz

  • Lesson 1-7 Practice Quiz

Graded Assignments

    • 1 Quiz
Show info about module content

1 Quiz

  • Globalization and Culture Quiz

Module 2 Overview

    • 2 Videos
    • 3 Readings
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2 Videos

  • Module 2 Overview
  • Module 2 Introduction

3 Readings

  • Module 2 Agenda
  • Module 2 Readings (optional)
  • Module 2 Lecture Transcripts

Lesson 2-1 Hofstede’s Culture Framework

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Hofstede’s Culture Framework

1 Quiz

  • Lesson 2-1 Practice Quiz

Lesson 2-2 Individualism

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Individualism

1 Quiz

  • Lesson 2-2 Practice Quiz

Lesson 2-3 Power Distance

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Power Distance

1 Quiz

  • Lesson 2-3 Practice Quiz

Lesson 2-4 Masculinity

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Masculinity

1 Quiz

  • Lesson 2-4 Practice Quiz

Lesson 2-5 Uncertainty Avoidance

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Uncertainty Avoidance

1 Quiz

  • Lesson 2-5 Practice Quiz

Graded Assignments

    • 1 Quiz
Show info about module content

1 Quiz

  • Hofstede’s Culture Framework Quiz

Module 3 Overview

    • 2 Videos
    • 3 Readings
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2 Videos

  • Module 3 Overview
  • Module 3 Introduction

3 Readings

  • Module 3 Agenda
  • Module 3 Readings (optional)
  • Module 3 Lecture Transcripts

Lesson 3-1 Culture and the Self: Individualistic and Collectivistic Views of the Self

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Culture and the Self: Individualistic and Collectivistic Views of the Self

1 Quiz

  • Lesson 3-1 Practice Quiz

Lesson 3-2 Culture and the Position of the Self in Society: The Vertical-Horizontal Distinction

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Culture and the Position of the Self in Society: The Vertical-Horizontal Distinction

1 Quiz

  • Lesson 3-2 Practice Quiz

Lesson 3-3 Overlap Between Triandis’ Four Cultural Orientation Framework and Hofstede’s Framework

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Overlap Between Triandis’ Four Cultural Orientation Framework and Hofstede’s Framework

1 Quiz

  • Lesson 3-3 Practice Quiz

Lesson 3-4 Culture and Coordination Between Different Selves in Society: Tightness vs. Looseness

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Culture and Coordination Between Different Selves in Society: Tightness vs. Looseness

1 Quiz

  • Lesson 3-4 Practice Quiz

Graded Assignments

    • 1 Readings
    • 1 Quiz
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Birch Cream Case

1 Readings

  • Birch Cream Case Reading

1 Quiz

  • Descriptive Approach to Culture: Triandis and Colleagues’ Cultural Framework Quiz

Module 4 Overview

    • 2 Videos
    • 3 Readings
Show info about module content

2 Videos

  • Module 4 Overview
  • Module 4 Introduction

3 Readings

  • Module 4 Agenda
  • Module 4 Readings (optional)
  • Module 4 Lecture Transcripts

Lesson 4-1 The Dynamic View: Culture as a Knowledge Network

    • 1 Videos
    • 1 Quiz
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1 Videos

  • The Dynamic View: Culture as a Knowledge Network

1 Quiz

  • Lesson 4-1 Practice Quiz

Lesson 4-2 Cultural Activation or Priming

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Cultural Activation or Priming

1 Quiz

  • Lesson 4-2 Practice Quiz

Lesson 4-3 Biculturalism

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Biculturalism

1 Quiz

  • Lesson 4-3 Practice Quiz

Lesson 4-4 International Assignments

    • 1 Videos
    • 1 Quiz
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1 Videos

  • International Assignments

1 Quiz

  • Lesson 4-4 Practice Quiz

Lesson 4-5 Culture Shock

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Culture Shock

1 Quiz

  • Lesson 4-5 Practice Quiz

Graded Assignments

    • 1 Quiz
Show info about module content

1 Quiz

  • The Dynamic Approach to Culture Quiz

Auto Summary

Explore the transformative impact of globalization on business with "Global Marketing: Cultural Frameworks." This foundational course, led by Coursera, dives into the psychological shifts in consumers and employees due to globalization. It emphasizes understanding culture both mentally and materially, using popular frameworks to enhance cross-cultural consumer behavior comprehension and organizational management. Ideal for business and management enthusiasts, this 900-minute course is available with a Starter subscription. Perfect for those keen on mastering cultural diversity in global markets.

Carlos J. Torelli
Instructors

Carlos J. Torelli

Tina Girndt-Clougherty
Instructors

Tina Girndt-Clougherty