Hotel Management: Distribution, Revenue and Demand Management

Monthly Subscription Starting at AED 99 + VAT

Level Foundation
المدة
الطبع بواسطة ESSEC Business School
Offered by

عن

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

Auto Summary

Dive into the world of hotel management with this comprehensive course focused on distribution, revenue, and demand management. Ideal for those in Business & Management, you'll explore the impact of e-commerce on hospitality, learn to market services effectively, and maximize revenue. Featuring insights from industry executives and leading Online Travel Agents, the course offers cutting-edge knowledge from partners like Duetto and SnapShot. Available on Coursera, choose from Starter or Professional subscription options. Perfect for beginners looking to be immediately operational and updated on industry trends.