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Innovation & Entrepreneurship - From Basics to Open Innovation
  • Level Professional
  • المدة 16 ساعات hours
  • الطبع بواسطة EIT Digital
  • Offered by

عن

This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provide you with the models, tools, and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.

الوحدات

Welcome to the first Innovation & Entrepreneurship course

    • 1 Videos
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  • Course introduction

Introduction to module 1 to 3

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  • Introduction to module 1 to 3

Why do we care?

    • 1 Videos
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  • Why do we care?

Innovation and entrepreneurship - definitions

    • 1 Videos
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  • Innovation and entrepreneurship - definitions

Where does innovation come from?

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  • Where does innovation come from?

How to drive innovation

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  • How to drive innovation

Weekly quiz - Introduction and definitions

    • 1 Assignment
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1 Assignment

  • Introduction and definitions

Can entrepreneurship be taught?

    • 1 Videos
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  • Can entrepreneurship be taught?

Toolset and skillset

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  • Toolset and skillset

Entrepreneurial mindset

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  • Entrepreneurial mindset

Putting failure to work

    • 1 Videos
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  • Putting failure to work

Pivoting

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  • Pivoting

The failure value cycle

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  • The failure value cycle

Leveraging failure

    • 1 PeerReview
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1 Peer Review

  • Leveraging failure

Weekly quiz - Teaching entrepreneurship and the importance of faliure

    • 1 Assignment
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1 Assignment

  • Teaching entrepreneurship and the importance of faliure

Introduction to Module 4 and 5

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  • Introduction to Module 4 and 5

What's a startup?

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  • What's a startup?

Common mistakes

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  • Common mistakes

Market segmentation

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    • 1 PeerReview
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  • Market segmentation

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  • Market segmentation

TAM SAM SOM

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    • 1 PeerReview
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  • TAM SAM SOM

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  • TAM SAM SOM

Beachhead market

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    • 1 PeerReview
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1 Peer Review

  • Multi criteria analysis and beachhead market

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  • Beachhead market

Weekly quiz - Analyzing markets

    • 1 Assignment
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1 Assignment

  • Analyzing markets

Customer interviews

    • 2 Videos
    • 1 PeerReview
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  • Customer interview

2 Videos

  • Customer interviews - part 1
  • Customer interviews - part 2

Minimum viable product

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  • Minimum viable product

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  • Minimum viable product

Experiments

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  • Experiments

Weekly quiz - Engage with customers

    • 1 Assignment
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  • Engage with customers

Introduction to Module 6 to 8

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  • Introduction to Module 6 to 8

Closed innovation system

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  • Closed innovation system

Case Xerox

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  • Case Xerox

Open innovation

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  • Open innovation

Cases transistor and iPod

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  • Case transistor and iPod

IP and source of innovation

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  • IP and source of innovation

Closed vs. open innovation

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  • Closed vs. open innovation

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  • Closed vs. open innovation

The need for open innovation

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  • The need for open innovation

The triple helix framework

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  • The triple helix framework

The business model and open innovation frameworks

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    • 1 PeerReview
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  • Business model vs. technology

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  • The business model and open innovation frameworks

Breaking down the fortress

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  • Breaking down the fortress

The story of IBM

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  • The story of IBM

Open innovation culture

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    • 1 PeerReview
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1 Peer Review

  • An open innovation culture

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  • Open innovation culture

Open innovation companies

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  • Open innovation companies

The changing landscape and open innovation at work

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  • The changing landscape and open innovation at work

Course finale

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  • Course filale

Exam

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  • Exam

Auto Summary

Explore the interconnected world of entrepreneurial thinking and innovation with this comprehensive course on Innovation & Entrepreneurship. Led by top faculty from Haas School of Business, UC Berkeley, you'll dive into critical growth areas such as design thinking, open innovation, business models, product-market fit, and financing. Ideal for professionals in the IT space, this course spans 960 minutes and offers Starter and Professional subscription options on Coursera. Learn to think like an entrepreneur and leverage Silicon Valley models to grow your business or idea.

Martin Vendel
Instructors

Martin Vendel

Frans Nauta
Instructors

Frans Nauta

Mark Coopersmith
Instructors

Mark Coopersmith

Andrew Isaacs
Instructors

Andrew Isaacs