Innovation Management

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products.

Monthly Subscription Starting at AED 99 + VAT

Level Foundation
المدة 7 ساعات hours
الطبع بواسطة Erasmus University Rotterdam
Offered by

عن

In this course you will learn how organizations manage the development of new products and services. We will go over the main tools used to manage innovation projects, how to develop radical innovations, and how to leverage external partnerships to develop novel solutions. Unlike most innovation courses, our focus will be on the practical and managerial side of innovation. By the end of this course, you will be able to understand how organizations manage innovative projects and how you can do it in your own organization.

الوحدات

What is Innovation?

6 Videos

1 Assignment

Show info about module content

1 Assignment

Quiz week 1

6 Videos

Welcome!
Introduction to this week
Value of innovation
Paradoxes of innovation
Innovation space
Summary

Innovation Strategy

5 Videos

Show info about module content

5 Videos

Introduction
Innovation strategy
Bonus: Interview with Frans van Houten (CEO of Philips)
Crafting an innovation strategy
Bonus: Three myths about innovation strategy

Ecosystems

5 Videos

1 Assignment

Show info about module content

1 Assignment

Quiz week 2

5 Videos

Ecosystems
Ecosystems and networks
Competitions between ecosystems
Bonus: Standardization
Summary

Creativity in Organizations

4 Videos

Show info about module content

4 Videos

Introduction
Defining creativity
Individual creativity
Enhancing individual creativity

Creativity Methods

3 Videos

1 PeerReview

Show info about module content

1 Peer Review

Design a brainstorm session for a group you work in!

3 Videos

Brainstorming
Design thinking
Summary

Selection Methods

6 Videos

1 Assignment

Show info about module content

1 Assignment

Quiz week 4

6 Videos

Introduction
Idea selection
Selecting ideas strategically
Evaluating ideas
Evaluation biases
Summary

Methods of Implementing Innovation

6 Videos

1 Discussion

Show info about module content

1 Discussions

Lean or state-gate?

6 Videos

Introduction
Innovation funnel
Stage-gate model
Lean innovation
Comparing stage gate and lean
Summary

Organizing Innovation

4 Videos

Show info about module content

4 Videos

Introduction
Innovation team structures
Agility
Organizing innovation

Leadership and Diversity for Innovation

5 Videos

1 Readings

1 PeerReview

1 Assignment

Show info about module content

1 Assignment

Final quiz

1 Peer Review

Your dream company and disruptive innovation

5 Videos

Leadership for innovation
Bonus: Pitching innovation
Group diversity
Biases in recognizing creative individuals
Summary

1 Readings

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Embark on a transformative journey with the "Innovation Management" course, designed for aspiring business leaders and innovators. This comprehensive nine-week program, offered by the prestigious Rotterdam School of Management, Erasmus University (RSM), delves into the intricacies of innovation within the business and management domain. Under the guidance of esteemed academics, you will explore essential concepts and theories related to innovation management, including idea generation, selection, strategy formulation, and implementation. The course equips you with practical tools to manage innovation projects effectively and fosters an innovative mindset crucial for introducing new products and business models to the market. Throughout the course, you'll master key skills such as: - Understanding and using innovation management terminology and concepts - Explaining the innovation adoption lifecycle and individual adoption processes - Stimulating creativity and managing idea systems - Formulating and implementing innovation strategies - Selecting and managing innovation projects - Leveraging teams, structures, and networks to drive innovation RSM, recognized among Europe's leading business schools, emphasizes developing leaders with a global perspective who champion sustainable and innovative practices. This course is accessible to all, with no participation fee, and is taught in English over a structured duration of 420 minutes. Available on Coursera, the course offers flexible subscription options, including Starter and Professional plans, making it ideal for learners at the foundational level who are eager to excel in innovation management. Join now to unlock your potential and lead with innovation.