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International Business Capstone
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة University of London
  • Offered by

عن

The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI

الوحدات

Welcome to the Course!

    • 1 Videos
    • 3 Readings
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1 Videos

  • 1.1 Introduction

3 Readings

  • Useful Links and References
  • Glossary of Terms
  • The Business Plan Template

The Business Plan

    • 14 Videos
    • 2 Assignment
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2 Assignment

  • Reflective quiz
  • Week One Quiz

14 Videos

  • The Business Plan | Introduction
  • 1.2 Layout of Plan
  • 1.3 Products and Services
  • 1.4 The Marketing Plan
  • 1.5 Products Review
  • 1.6 Customers Review
  • 1.7 Competitor Analysis
  • 1.8 Marketing Strategies
  • 1.9 Pricing
  • 1.10 Operational Plan
  • 1.11 Management and Organisation
  • 1.12 Financial Plan
  • 1.13 Appendices
  • 1.14 Refining The Plan

The Business Plan | Part One

    • 1 PeerReview
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1 Peer Review

  • The Business Plan | Part One

Welcome to Week Two!

    • 1 Videos
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1 Videos

  • Welcome to Week Two

Internal Information for Business Planning

    • 14 Videos
    • 4 Readings
    • 1 PeerReview
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1 Peer Review

  • Case Study |Papy Ltd

14 Videos

  • 2.1 Pricing part one
  • 2.2 Pricing part two
  • 2.3 Sales forecast 1
  • 2.4 Cash forecast 1
  • 2.5 Forecast examples 1 (Ian Speedy)
  • 2.6 The business cycle
  • 2.7 Accounting Concepts 1
  • 2.8 Accounting concepts 2- Depreciation
  • 2.9 Example- Genius Ltd
  • 2.10 Example Genius Ltd Cash flow
  • 2.11 Income Statement
  • 2.12 Income Statement Solution
  • 2.13 Balance Sheet
  • 2.14 Balance Sheet Solution

4 Readings

  • Sample Business Finance Scenario
  • Sample Business Finance Scenario- Example Answer
  • Sample Business Finance Scenario Two
  • Sample Business Scenario Two- Answers

Welcome to Week Three!

    • 1 Videos
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1 Videos

  • Welcome to Week Three

Pricing

    • 5 Videos
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5 Videos

  • 3.1- Classification of Costs
  • 3.2- Cost-Volume-Profit
  • 3.3- Breakeven Analysis | The Equation Method
  • 3.4- Breakeven Analysis | The Contribution Margin Method
  • 3.5- Further Aspects of Pricing

The Business Plan | Part Two

    • 1 PeerReview
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1 Peer Review

  • Business Plan | Part Two

Having A Customer Focus

    • 11 Videos
    • 1 Discussion
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1 Discussions

  • Boston Box- War Horses and Dodos

11 Videos

  • 4.1- Identifying the Customer
  • 4.2- Factors Affecting Buyers' Behaviour
  • 4.3- Market Segmentation and Target Market
  • 4.4- Methods of Market Segmentation
  • 4.5- Marketing Aspects and Positioning
  • 4.6- The Marketing Mix | Seven Ps
  • 4.7- Marketing Mix | The Four Cs
  • 4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
  • 4.9- Strategic Selection
  • 4.10- Prioritising Criteria
  • 4.11- Initial Selection of the "Best" Option

Business Plan | Part Three

    • 1 PeerReview
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1 Peer Review

  • The Business Plan | Part Three

Welcome to Week Four!

    • 1 Videos
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1 Videos

  • Week Four Summary

Welcome to Week Five

    • 1 Videos
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1 Videos

  • Welcome to Week Five!

Managing Performance

    • 3 Videos
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3 Videos

  • 5.1- Choosing A Structure
  • 5.2- Types of Organisation
  • 5.3- Global Considerations

Course Summary

    • 1 Videos
    • 1 PeerReview
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1 Peer Review

  • The Business Plan | Final Assessment

1 Videos

  • Closing Remarks

Auto Summary

The International Business Capstone, part of the University of London's specialisation, is designed to consolidate your knowledge from the International Business Essentials. This course focuses on developing a business plan using real-world scenarios, enhancing essential business, academic, and cultural skills. It serves as a potential stepping stone to the University of London's Global MBA programme. Taught over 720 minutes, it is accessible via Coursera with Starter and Professional subscription options, and is ideal for early career professionals and students in business and management.

Barry McCarthy
Instructor

Barry McCarthy