Introduction to Digital Asset Management (DAM)

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The introduction to Digital Asset Management (DAM) course is critical to managing large collections of digital content, digital assets, and metadata. Having a solid understanding of user experience and organizational digital asset needs will help get your management system and process underway. This course covers topics such as:

• Identifying digital asset management role in institutions

• Defining standards and tools used in digital asset management

Build your fundamentals of digital assets and digital asset management through this introductory course.

What you will learn

• What is Digital Asset Management

• What is a Digital Asset

• Understanding your Organization’s Digital Assets and their lifecycle

• Using Workflows in a Digital Asset Management System

• Understanding User Needs in your organization

• Making the case for DAM: Return on Investment

• Options for DAM software

Skills you learn

• Automation
• Digital Asset Management
• Collections
• Digital Assets
• Metadata
• Digital Content
• User Experience
• Workflow Management

Auto Summary

Discover the essentials of Digital Asset Management (DAM) in this foundational course by edX. Covering DAM systems, platforms, organizational integration, and automation, this 18-hour course delves into workflows and user experience needs. Ideal for business and management professionals, it offers Professional and Starter subscription options.