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Introduction to Enterprise Growth and Innovation
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة Northeastern University
  • Offered by

عن

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course. The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

الوحدات

Getting Started

    • 3 Videos
    • 6 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet your Fellow Learners

3 Videos

  • Introduction to Innovation
  • Meet your Faculty: Dr. Marc Meyer
  • Innovation Project Example

6 Readings

  • Course Overview
  • Syllabus - Introduction to Enterprise Growth and Innovation
  • Meet your Faculty: Dr. John D. Halamka
  • Academic Integrity
  • Course Project Overview
  • Recommended Reading: The Fast Path to Corporate Growth

Module 1 Overview

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Question to Consider Before you Explore Innovation

1 Readings

  • Overview

Lesson 1 - Types of Innovation

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

2 Videos

  • Types of Innovation
  • Types of Innovation in Healthcare

1 Readings

  • Healthcare Innovation Examples

Lesson 2 - Barriers to Innovation

    • 3 Videos
    • 1 Readings
    • 1 ExternalTool
Show info about module content

1 External Tool

  • Interactive: Barriers to Innovation in Healthcare

3 Videos

  • Barriers to Innovation Part 1
  • Barriers to Innovation Part 2
  • Barriers to Innovation Part 3

1 Readings

  • Pro Tip for Overcoming Barriers to Innovation

Individual Healthcare Innovation Project

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Milestone 1: Project Proposal Ideas

1 Readings

  • Healthcare Innovation Project Milestone 2 Preview

Module Assessment

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1 Quiz

Module 1 Honors Lesson

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1 Honors

1 Readings

  • Resources on Innovation

Lesson 1 - Introduction to Horizon 1, 2, 3 Framework

    • 1 Videos
    • 2 Readings
    • 1 ExternalTool
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 External Tool

  • Interactive Infographic: Three Horizons Framework

1 Videos

  • Pragmatic, Impactful Innovation

2 Readings

  • Introduction —Horizon 1, 2, 3 Framework
  • Healthcare Innovation Example: Diabetes Management

Lesson 2 - The Mayo Digital Health Platform

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Check Your Knowledge

1 Readings

  • The Mayo Digital Health Platform

Lesson 3 - The Power Tower

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • The Power Tower Framework

1 Readings

  • Introduction to The Power Tower

Module 2 Assessments

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2 Quiz

1 Peer Review

  • Project Proposal

Module 2 Honors Lesson

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2 Honors

1 Videos

  • Mars Company Case Example

1 Readings

  • The Power Tower Framework

Module 3 Overview

    • 1 Videos
Show info about module content

1 Videos

  • Module Introduction

Lesson 1 - Customer (or User) Segmentation

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Example of the Power Tower in Action

1 Readings

  • Introduction

Lesson 2 - Identify Adjacent Market Opportunities: An External Focus

    • 2 Videos
    • 1 Readings
    • 1 ExternalTool
Show info about module content

1 External Tool

  • Infographic: Process for Adjacent Markets

2 Videos

  • Identify Adjacent Market Opportunities - Signify Example
  • Customer Segmentation Template 1 - External Facing Projects

1 Readings

  • Practice - Customer Segmentation Template 1

Lesson 3 - Application to Internal Process Innovation

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Customer Segmentation Template 2 - Internal Business Process

2 Readings

  • Application to Internal Process Innovation
  • Applying Customer Segmentation Template 2 Example

Lesson 4 - Mayo At-Home Healthcare Services

    • 1 Readings
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Readings

  • At-Home Healthcare Services

Healthcare Innovation Project

    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Project Milestone 3: Customer Segmentation

1 Readings

  • Healthcare Innovation Project Milestone 4 Preview

Module 3 Quiz

    • 1 Assignment
Show info about module content

1 Assignment

  • Module Quiz

Module 3 Honors Lesson

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3 Honors

1 Videos

  • Developing Growth Strategies - Medication Management Example

Module 4 Overview

    • 1 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Share Your User Experience

1 Videos

  • Module Introduction

Lesson 1 Philosophy of User Centered Design

    • 1 Videos
    • 1 Readings
    • 1 ExternalTool
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 External Tool

  • Electric Vehicle (EV) Example

1 Videos

  • User Centered Design Process

1 Readings

  • The Philosophy of the User-Centered Design

Lesson 2 Users, Buyers, and Use Cases

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Identify Different Types of Users and Buyers

2 Readings

  • Users, Buyers, and Use Cases
  • User Needs Template 1: Target User, Use Case, and Buyer Focus

Module 4 Assessments

    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4 Quiz

1 Peer Review

  • Final Project Presentation: Proposal with Target Users/Buyers

1 Readings

  • Congratulations

Module 4 Honors Lesson

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4 Honors

1 Readings

  • User-Centered Design Resources

Auto Summary

"Introduction to Enterprise Growth and Innovation" focuses on leveraging technological innovation in digital healthcare transformation. Ideal for healthcare professionals and career changers, this foundational course offers insights through readings, cases, and exercises. It features expertise from Mayo Clinic and is available on Coursera. The course spans 720 minutes and offers Starter and Professional subscription options.

Marc H Meyer
Instructor

Marc H Meyer