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Launch Strategy: 5 Steps to Capstone Experience
  • Level Foundation
  • المدة 24 ساعات hours
  • الطبع بواسطة Michigan State University
  • Offered by

عن

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things. Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one. Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.

الوحدات

Strategy Focus: Overview

    • 2 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Understanding What It Will Take To Launch

2 Videos

  • Command Center
  • Revisiting Strategy

1 Readings

  • Five Steps to a Strategic Plan

Strategy Focus: What Do You See Ahead?

    • 1 Videos
    • 2 Readings
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1 Videos

  • Directing Vision

2 Readings

  • What is a Vision Statement?
  • Sample Vision Statements

Strategy Focus: What Do You Want To Do?

    • 3 Readings
    • 1 Assignment
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1 Assignment

  • Review of Key Strategy Concepts

3 Readings

  • Review What Is Strategy?
  • Invest in Your Success
  • Why Small Businesses Should Scrap Strategic Planning

Strategy Focus: What Do You Want to Accomplish?

    • 1 Videos
    • 1 Readings
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1 Videos

  • Mission Remarkable

1 Readings

  • What is a Mission Statement?

Strategy Focus: How will You Measure Success

    • 1 Videos
    • 2 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Understanding a Strategy Statement

1 Peer Review

  • Business Startup Plan: The Strategy Statement

1 Videos

  • Gearing Up To Score

2 Readings

  • Understanding Goals
  • Why are Goals and Objectives Important?

Resource Focus: Acquiring Effectual Logic

    • 2 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Keys to Starting Upside Down

2 Videos

  • It's Not Gambling, But There Are Risks
  • Effect Your Logic

2 Readings

  • Are Entrepreneurs Born or Made?
  • Summary: The Myth of the Idea

Resource Focus: Who Do You Know?

    • 2 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Capital Options

2 Videos

  • What's Your Stake - Part 2
  • What's Your Stake - Part 3

2 Readings

  • The Value of Social Capital in Starting a Business
  • 4 Reasons Social Capital Trumps All

Resource Focus: What Do You Have?

    • 1 Videos
    • 1 PeerReview
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1 Peer Review

  • Resource Inventory

1 Videos

  • What's Your Stake - Part 4

Wedding Traditions: Seeds of Something Old and Blue

    • 1 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Money Milestones

1 Videos

  • Who Can Stake You - Part One?

2 Readings

  • 35 Great Ways to Fund A Small Business
  • Find Financing, Even If You Don't Fit a 'Type'

Something Borrowed

    • 1 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • Who Can You Ask?

1 Videos

  • Who Can Stake You - Part Two?

3 Readings

  • Startup Business Loans
  • 5 Things You Should Know About Revenue-Based Financing
  • The Basics of Crowdfunding

Something New

    • 1 Videos
    • 4 Readings
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Which 'Boots' Fund Best?

1 Peer Review

  • Getting in with the In Crowd

1 Videos

  • Who Can Stake You - Part Three

4 Readings

  • How to Finance a Business With Your 401K
  • The Search Fund Model
  • 10 Tips For Bootstrapping Your Startup
  • Bootstrapping A Lean Startup

Resource Risk Assessment

    • 1 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • What Makes Your Business Model Work?

1 Videos

  • What Game To Play?

3 Readings

  • Business Models Business Strategy
  • Reinventing Business Models Through Risk Management
  • How to Identify Your Riskiest Business Model

Refocusing Design

    • 1 Videos
    • 2 Readings
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1 Videos

  • Designing For Breakthrough

2 Readings

  • Blue Ocean Strategy: Creating Your Own Market
  • Value Innovation - The Key to Blue Ocean Strategy

Revisiting Launch Plan

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Knowing Your Market

1 Videos

  • Type Cast Your Business

1 Readings

  • Four types of market (market maturity): Where does your startup’s product belong?

Numbers Never Lie, So They Should Always Lead

    • 1 Videos
    • 1 Readings
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1 Videos

  • Actions Speak Louder

1 Readings

  • How to Create a Budget for Your Startup

Navigating The Software

    • 4 Videos
    • 2 Readings
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4 Videos

  • Spreadsheet Tour - Part 1
  • Spreadsheet Tour - Part 2
  • Spreadsheet Tour - Part 3
  • Spreadsheet Tour - Part 4

2 Readings

  • The Stederal Case
  • Resource Budgeting Analysis Spreadsheets

It Has Potential

    • 1 Videos
    • 4 Readings
    • 1 Assignment
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1 Assignment

  • Navigating Market Potential

1 Videos

  • Show Yourself the Money

4 Readings

  • Top-Down-Forecasting for Pre-revenue Startups
  • Buying Power Index by State
  • Buying Power Index for Key Cities
  • Bottom Up Forecasting for Pre-Revenue Startups

Fake It Until You Can You Really Make It

    • 1 Videos
    • 4 Readings
    • 1 Assignment
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1 Assignment

  • Operational Details

1 Videos

  • Where Truth Lives

4 Readings

  • What Makes A Good Production Plan
  • Principal Factors in Successful Production Planning
  • Retail Range Planning, Merchandise Planning and Assortment Planning
  • Supply-Chain Mapping - The How To Guide

Designing to Build? First Count the Costs - Part One

    • 1 Videos
    • 2 Readings
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1 Videos

  • COGS of Success

2 Readings

  • Cost of Goods Sold & Cost of Services
  • How Do I Calculate the Direct - Cost of Sales for an Internet Startup

Designing to Build? First Count the Costs - Part Two

    • 1 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Counting the Costs

1 Videos

  • Costs to Be The Boss

2 Readings

  • Ready to Start a Business? Here’s What It Will Cost
  • Two Weeks to Startup-Day 3_ Calculating Startup Costs

Its All About Connecting

    • 1 Videos
    • 2 Readings
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1 Videos

  • The Essence of Business Essentials

2 Readings

  • Essence of Marketing
  • A Case for Entrepreneurial Marketing

Joining the Revolution

    • 2 Videos
    • 2 Readings
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2 Videos

  • Points of Distinction - Part 1
  • Points of Distinction - Part 2

2 Readings

  • Entrepreneurial Marketing for Your Business
  • Use These 5 Steps to Create a Marketing Plan

Building the Mall

    • 2 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Understanding Marketing

2 Videos

  • It Takes A Village - Part 1
  • It Takes a Village - Part 2

2 Readings

  • Getting to Grips with Content Marketing for Small Businesses
  • Creating New Markets

Climbing the Decision Hierarchy

    • 4 Videos
    • 4 Readings
    • 1 Assignment
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1 Assignment

  • Marketing Planning

4 Videos

  • Tools of Engagement: Mar-ke-Tcccs - Part 1
  • Tools of Engagement: Mar-ke-Tcccs - Part 2
  • Tools of Engagement: Mar-ke-Tcccs - Part 3
  • Tools of Engagement: Mar-ke-Tcccs - Part 4

4 Readings

  • How to Create an Effective Marketing Plan
  • A Simple Guide for Startups to Determine Marketing Budget
  • 7 Tips to Create Facebook Ads That Convert
  • Google Adwords Benchmarks

Make It Rain

    • 1 Videos
    • 4 Readings
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1 Videos

  • The Anthem: ABC

4 Readings

  • Sales vs. Marketing -- Marketing Always Changes
  • The Elements of a Successful Sales Business Plan
  • 6 Growth Hacking Success Stories
  • Art of Rainmaking

5 - 4- 3- 2 - 1 - Blastoff

    • 1 PeerReview
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1 Peer Review

  • Launch Plan

Auto Summary

Prepare for your business launch with "Launch Strategy: 5 Steps to Capstone Experience," a foundational course in the Business & Management domain on Coursera. Led by expert instructors, this course guides you through essential pre-launch activities, focusing on mindset, value creation, market engagement, and operational readiness. Over 1440 minutes, you'll create action plans and strategies to ensure success from day one. Ideal for aspiring entrepreneurs, the course offers Starter and Professional subscription options.

Ken Szymusiak
Instructors

Ken Szymusiak

Forrest S. Carter
Instructors

Forrest S. Carter