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Leadership Through Social Influence
  • Level Foundation
  • المدة 4 ساعات hours
  • الطبع بواسطة Northwestern University
  • Offered by

عن

This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.

الوحدات

Introduction

    • 3 Videos
    • 3 Readings
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3 Videos

  • Introduction to Course 3 with Dean Blount
  • Compliance, Persuasion, and Message Adaptation
  • Four Persuasion Challenges

3 Readings

  • Meet your Professor
  • Course Grading and Logistics
  • References and Optional Readings

Influencing Attitudes

    • 5 Videos
    • 1 Assignment
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1 Assignment

  • Influencing Attitudes

5 Videos

  • Influencing Attitudes: Module Introduction
  • Consequence-Based Arguments
  • Consequence Desirability
  • Consequence Likelihood
  • Addressing Counterarguments

Influencing Social Factors

    • 4 Videos
    • 1 Assignment
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1 Assignment

  • Influencing Social Factors

4 Videos

  • Influencing Social Factors: Module Introduction
  • Changing Descriptive Norms
  • De-emphasizing Prescriptive Norms
  • Changing Prescriptive Norms

Influencing Perceived Ability

    • 4 Videos
    • 1 Assignment
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1 Assignment

  • Influencing Perceived Ability

4 Videos

  • Influencing Perceived Ability: Module Introduction
  • The Importance of Perceived Ability
  • Removing Obstacles
  • Rehearsal and Modeling

Converting Intentions into Action

    • 4 Videos
    • 1 Assignment
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1 Assignment

  • Converting Intentions into Action

4 Videos

  • Converting Intentions Into Actions: Module Introduction
  • Prompts
  • Explicit Planning
  • Inducing Guilt

Summary

    • 2 Videos
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2 Videos

  • Course Summary: Adapting to the Challenge at Hand
  • Conclusion of Course 3 with Dean Blount

Auto Summary

Unlock your potential with "Leadership Through Social Influence," a foundational course in Business & Management offered by Coursera. Guided by expert instructors, you'll explore strategies to analyze and address persuasive influence situations. Key topics include influencing attitudes, social factors, perceived abilities, and action on intentions. The course spans 240 minutes and offers both Starter and Professional subscription options, perfect for aspiring leaders seeking a comprehensive persuasion toolkit.

Daniel J. O’Keefe
Instructor

Daniel J. O’Keefe