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New Product Development - develop your own new product
  • Level Professional
  • المدة 21 ساعات hours
  • الطبع بواسطة Technion - Israel Institute of Technology
  • Offered by

عن

New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since most companies develop new products, it is important to you as a manager to be familiar and understand the basic concepts and terminology of NPD projects. This course will give you holistic view of the new product development arena and will help you gain specific knowledge in how to select, plan, monitor and control a new product development project, using the proper tools and techniques. Upon completion of this MOOC, you will: 1. have a clear view and understanding of the New Product Development (NPD) arena 2. be able to select the right product configuration based on value (Voice of the customer), cost, time to market and risks. 3. be able to develop a feasible plan for your own product. 4. be able to execute your plan in an uncertain dynamic environment using the right tools and techniques. As part of the course the learners are required to purchase a discounted license for the Product Team Builder Simulator (http://www.sandboxmodel.com/), which is used for training and assignment submission. Please notice the simulator can only be used with Internet Explorer from a Windows computer.

الوحدات

Lesson 1 - Introduction

    • 1 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Instructions for using the PTB Simulator
  • Lecture 1.1 quiz

1 Videos

  • 1.1 Introduction

1 Readings

  • General Information About The Course

Lesson 1

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 2.1 quiz

1 Videos

  • 2.1 Critical success factors in new product development projects - part 1

Lesson 2

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 2.2 quiz

1 Videos

  • 2.2 Critical success factors in new product development projects - part 2

Lesson 3

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 2.3 quiz

1 Videos

  • 2.3 Studies on project critical success factors

Lesson 1

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 3.1 quiz

1 Videos

  • 3.1 Mapping the new product development process

Lesson 2

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 3.2 quiz

1 Videos

  • 3.2 The S curve - the best timing for the introduction of new products

Lesson 1

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 4.1 quiz

1 Videos

  • 4.1 What to develop: from voice of the customer to product specifications

Lesson 2

    • 1 Videos
Show info about module content

1 Videos

  • 4.2 What to develop: from the voice of the customer to value and benefit

Lesson 1

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 5.1 quiz

1 Videos

  • 5.1 The efficient frontier: testing of new product development ideas - part 1

Lesson 2

    • 1 Videos
Show info about module content

1 Videos

  • 5.2 The efficient frontier: testing of new product development ideas - part 2

Lesson 1

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 6.1 quiz

1 Videos

  • 6.1 Project planning – introduction

Lesson 2

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 6.2 quiz

1 Videos

  • 6.2 Project planning – scope management

Lesson 3

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 6.3 quiz

1 Videos

  • 6.3 Project planning – scheduling

Lesson 4

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 6.4 quiz

1 Videos

  • 6.4 Project planning – resource management

Lesson 5

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 6.5 quiz

1 Videos

  • 6.5 Project planning – cost management

Lesson 6

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 6.6 quiz

1 Videos

  • 6.6 Project planning – risk management

Lesson 1

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Lecture 7.1 quiz

1 Videos

  • 7.1 Project monitoring and control

Lesson 1

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Assignment 8.1 completion

1 Videos

  • 8.1 Introduction to Project Team builder (PTB)

2 Readings

  • PTB Simulator
  • Assignment for lecture 8.1

Lesson 2

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Assignment 8.2 completion

1 Videos

  • 8.2 Introduction to Project Team builder – value and scope management

1 Readings

  • Assignment for lecture 8.2

Lesson 3

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Assignment 8.3 completion

2 Videos

  • 8.3 Introduction to Project Team builder – time management
  • Copy of 8.3 Introduction to Project Team builder – time management

1 Readings

  • Assignment for lecture 8.3

Lesson 4

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Assignment 8.4 completion

1 Videos

  • 8.4 Introduction to Project Team builder – resource management

1 Readings

  • Assignment for lecture 8.4

Lesson 5

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Assignment 8.5 completion

1 Videos

  • 8.5 : Introduction to Project Team builder – cost management

1 Readings

  • Assignment for lecture 8.5

Lesson 6

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Assignment 8.6 completion

1 Videos

  • 8.6 Introduction to Project Team builder – risk management

1 Readings

  • Assignment for lecture 8.6

Lesson 1

    • 1 Videos
Show info about module content

1 Videos

  • 9.1 Introduction to the PTB scenario builder

Lesson 1

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Assignment 10.1 completion

1 Videos

  • 10.1 Managing a deterministic unconstrained project

1 Readings

  • Assignment for lecture 10.1

Lesson 1

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Assignment 11.1 completion

1 Videos

  • 11.1 Managing a stochastic constrained project

1 Readings

  • Assignment for lecture 11.1

Guest Lecturers

    • 4 Videos
Show info about module content

4 Videos

  • Interview with Prof. Aaron Ciechanover
  • Interview with Dr. Moshe Rosenwein
  • Interview with Mr. Yoav Hochberg
  • Interview with Mr. Rony Friedman

Auto Summary

Unlock the secrets to successful new product development with this comprehensive course, designed for professionals in the Business & Management domain. Guided by an expert instructor on Coursera, this course delves into the critical aspects of New Product Development (NPD), essential for the survival and growth of companies, especially in the high-tech sector. Participants will gain a holistic understanding of the NPD process, learning how to effectively select, plan, monitor, and control product development projects. The course emphasizes the use of proper tools and techniques to manage these projects in dynamic and uncertain environments. Key takeaways include mastering the selection of product configurations based on customer value, cost, time to market, and risk. Learners will also develop the skills to create a feasible plan for their own innovative products and execute these plans successfully. The course includes practical training using the Product Team Builder Simulator, providing hands-on experience in managing NPD projects. Please note, the simulator requires a discounted license purchase and is compatible only with Internet Explorer on Windows computers. With a professional-level curriculum spread over 1260 minutes, this course is ideal for managers and professionals aiming to enhance their expertise in product development. Available through a Starter subscription on Coursera, this engaging and informative course is a vital resource for those looking to lead successful NPD projects in their organizations.

Avy Shtub
Instructor

Avy Shtub