Protecting Business Innovations via Trademark
Protecting Business Innovations Via Trademark Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة 10 ساعات hours
- الطبع بواسطة The Hong Kong University of Science and Technology
-
Offered by
عن
Protecting Business Innovations Via Trademark Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.الوحدات
Welcome to Protecting Business Innovations via Trademark
-
1
Videos
-
2
Readings
-
1
Discussion
1
Discussions
- Meet & greet!
1
Videos
- Welcome to Protecting Business Innovations!
2
Readings
- Course outline
- Assignments and grading
Course & Week 1 Overview
-
1
Videos
1
Videos
- 1.1 Course & Introduction to Trademark Overview
Introduction to Trademark
-
3
Videos
-
1
Readings
-
1
Discussion
1
Discussions
- What is your trademark?
3
Videos
- 1.2 Why is trademark important to business?
- 1.3 How important are trademarks to society?
- 1.4 What can be protected by trademark?
1
Readings
- Why 'Brand' is important to Apple?
Trademark Law Basics
-
2
Videos
-
1
Discussion
1
Discussions
- Share 2 similar trademarks with us!
2
Videos
- 1.5 Trademark Registration & Jurisdiction
- 1.6 Trademark Rights & Litigation
Week 1 summary
-
1
Videos
1
Videos
- 1.7 Introduction to Trademark Summary
Week 1 Quiz
-
1
Assignment
1
Assignment
- Introduction to Trademark Quiz
Week 2 Overview
-
1
Videos
1
Videos
- 2.1 Trademark Global Issues & Challenges Overview
Trademark Global Issues
-
3
Videos
-
1
Readings
3
Videos
- 2.2 Trademark Usage & Priority
- 2.3 Local vs Global Registration
- 2.4 USA vs China Trademark Registration Lawsuits
1
Readings
- The Founder: A fast-food story
Trademark Global Challenges
-
4
Videos
4
Videos
- 2.5 Risks of Losing Trademark Rights
- 2.6 Cyberspace Trademark Issues
- 2.7 Grey-Market Goods
- 2.8 UK Passing Off Law
Week 2 Summary
-
1
Videos
1
Videos
- 2.9 Trademark Global Issues & Challenges Summary
Week 2 Quiz
-
1
Assignment
1
Assignment
- Trademark Global Issues & Challenges Quiz
Week 3 Overview
-
1
Videos
1
Videos
- 3.1 Trademark Infringement & Defenses overview
Trademark Infringement & Defenses
-
3
Videos
-
2
Readings
-
1
Discussion
1
Discussions
- Share a parody of Trademark with us!
3
Videos
- 3.2 Trademark Infringement
- 3.3 Trademark Infringement Defenses
- 3.4 Trademark Violation Tests
2
Readings
- Parody in Copyright course
- Comparison of the two tests
Trademark Infringement Lawsuits
-
4
Videos
4
Videos
- 3.5 Ferrari vs Roberts Case
- 3.6 Crocodile Wars Case
- 3.7 New Balance China lawsuits
- 3.8 Trademark lawsuit as a weapon
Week 3 summary
-
1
Videos
1
Videos
- 3.9 Trademark Infringement & Defenses Summary
Week 3 Quiz
-
1
Assignment
1
Assignment
- Trademark Infringement & Defenses Quiz
Peer-graded assignment
-
2
Videos
-
1
PeerReview
1
Peer Review
- Create brand strategy for a start-up company
2
Videos
- How do companies fight 'Trademark Trolls'?
- Peer-graded assignment summary
Course summary
-
1
Videos
-
2
Readings
1
Videos
- Protecting Business Innovations via Trademark Summary
2
Readings
- Please rate this course! :)
- Enroll in other Protecting Business Innovations course series
Tell us about your experience in this course to help improve future iterations
-
1
Assignment
1
Assignment
- Post Course Feedback
Auto Summary
Unlock the power of trademark laws to safeguard your business innovations with this foundational course in Business & Management. Led by industry experts, the course offers an insightful blend of lectures and case studies, focusing on practical applications of trademark protection. Ideal for innovation leaders in science, engineering, and business, the course spans 600 minutes and is part of a comprehensive series on intellectual property rights. Available via Coursera with flexible Starter and Professional subscription options, this course empowers you to effectively protect your brand and products.
Theodore Henry King CLARK