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Sales Training: Inbound Business Strategy
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة HubSpot Academy
  • Offered by

عن

Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy. So, wondering what to expect in this course? After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight. Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy

الوحدات

Welcome to the Inbound Certification exam on Coursera!

    • 1 Videos
Show info about module content

1 Videos

  • Introduction to Inbound Certification

Understanding the Fundamentals of Inbound

    • 3 Videos
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3 Videos

  • What is inbound?
  • What is the inbound methodology?
  • What are the fundamentals of an inbound business?

Growing Your Business With a Flywheel Model

    • 2 Videos
    • 1 Readings
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2 Videos

  • What is a flywheel?
  • Combining Funnels and Flywheels

1 Readings

  • How the Flywheel Killed HubSpot's Funnel

Understanding the Inbound Principles

    • 2 Videos
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2 Videos

  • What are the inbound principles?
  • The inbound methodology and principles

Creating a Company Purpose

    • 2 Videos
    • 1 Readings
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2 Videos

  • The importance of defining your company's purpose
  • Identifying your company's purpose

1 Readings

  • HubSpot'S Culture Code

Setting Business Goals

    • 4 Videos
    • 1 Readings
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4 Videos

  • Why do you need to set business goals?
  • How to set a goal that aligns with your company's purpose
  • How to prioritize short-term and long-term business goals
  • How HubSpot aligns its teams behind its goals

1 Readings

  • A Management Framework for People Who Don’t Like Vegetables

Creating Buyer Personas

    • 2 Videos
    • 1 Readings
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2 Videos

  • Why are buyer personas an important part of your inbound strategy?
  • How to create a buyer persona

1 Readings

  • Create Your Buyer Personas

Understanding the Buyer's Journey

    • 2 Videos
    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Apply Inbound

2 Videos

  • What is the buyer's journey?
  • How to create a buyer's journey

1 Readings

  • Take the Inbound Certification exam!

Introduction to Sales Enablement

    • 3 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Introduction to Sales Enablement

1 Discussions

  • Sales Enablement Self Assessment: Aligning Goals

3 Videos

  • Why You Need Sales Enablement
  • Developing a Sales Enablement Strategy
  • Sales Enablement in Action

Aligning Your Teams Around a Unified Revenue Goal

    • 2 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Aligning Your Teams Around a Unified Revenue Goal

1 Discussions

  • Designing Your Vision

2 Videos

  • The Importance of Having a Vision and Setting Goals
  • Creating a Revenue Goal

Developing a Lead Qualification Framework

    • 3 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Developing a Lead Qualification Framework

1 Discussions

  • Sales Enablement Self Assessment: Target Buyers

3 Videos

  • The Importance of Lead Qualification
  • Identifying Fit and Sales Readiness
  • Mastering Lead Qualification

1 Readings

  • How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year

Holding Your Teams Accountable With a Service-Level Agreement

    • 4 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Holding Your Teams Accountable With a Service-Level Agreement

1 Discussions

  • Sales Enablement Self Assessment: Processes

4 Videos

  • The Importance of the Sales and Marketing SLA
  • Creating an SLA for Your Teams
  • Optimizing Your SLA
  • Beyond the SLA

Continuing Enablement After the Sale

    • 4 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Continuing Enablement After the Sale

4 Videos

  • The Importance of Customer Enablement
  • Helping Customers Fire Their Old Solutions
  • Encouraging People to Buy From You Again
  • Helping Your Customers Do the Job They Hired Your Product to Do

1 Readings

  • Customer Acquisition Vs.Retention Costs – Statistics And Trends

Auto Summary

Discover the "Sales Training: Inbound Business Strategy" course on Coursera, designed for Business & Management professionals. Led by industry experts including HubSpot's co-founders, this foundational course covers the inbound methodology's four stages: Attract, Convert, Close, and Delight. With a focus on modern consumer behavior, it offers practical tactics to enhance your marketing, sales, and customer service strategies. Complete the course in 720 minutes with flexible subscription options: Starter or Professional. Ideal for those looking to transform their business approach and drive growth.

Kyle Jepson
Instructor

Kyle Jepson