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Scaling Product and Processes
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة IE Business School
  • Offered by

عن

If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup. In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions. Get perspective on how your company operates and optimize it for scale – this course will prime your product and processes for exponential growth!

الوحدات

Rethinking Value and Product-Market Fit

    • 2 Videos
    • 5 Readings
    • 1 Discussion
    • 1 Plugin
Show info about module content

1 Discussions

  • Tell Us About Yourself

2 Videos

  • Welcome to the Course!
  • Rethinking Your Product´s Value: From MVP to Whole Product

5 Readings

  • Your Product is Already Obsolete
  • Not All Good Products Make Good Businesses
  • 12 Things About Product-Market Fit
  • Finding Product Market Fit - A Chief Product Officer´s Perspective
  • How Superhuman Built an Engine to Find Product Market Fit

Product vs. Platform

    • 1 Videos
    • 5 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Product, Platform, or Ecosystem?

1 Videos

  • Thinking of Your Product Like a Platform

5 Readings

  • Forget Products. Build Ecosystems.
  • The Difference Between Platforms and Ecosystems
  • Making Good Decisions As a Product Manager
  • One for the Roadmap (Podcast)
  • #GoBeyond (OPTIONAL)

Test Your Knowledge of Module 1!

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1

Building Growth Teams

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
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1 Discussions

  • Who Is Responsible for Growth?

1 Videos

  • Growth and Growth Teams

2 Readings

  • How The Growth Team Helped Facebook Reach 500 Million Users
  • The Only Essential Thing Is Growth

Insights on Product Development During Scaleup

    • 1 Videos
    • 5 Readings
Show info about module content

1 Videos

  • Scaling Product Development

5 Readings

  • Scaling Product Development
  • Five Lessons from Scaling Pinterest
  • Five More Lessons from Scaling Pinterest
  • Rituals For Hypergrowth: An Inside Look At How YouTube Scaled
  • #GoBeyond (OPTIONAL)

Test Your Knowledge of Module 2!

    • 1 Assignment
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1 Assignment

  • Module 2

Getting Pricing Right

    • 1 Videos
    • 2 Readings
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1 Videos

  • IE Professor Interview: Martin Boehm on Pricing

2 Readings

  • The Price is Right! Is it?
  • 9 Tricks To Experiment With Your Pricing Strategy

Scaling Up Sales

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
Show info about module content

1 Discussions

  • How Ready is Your Sales Team?

1 Videos

  • Scaling Your Sales Operations as You Move Out of the Startup Phase

2 Readings

  • Scaling Sales: Arming & Aiming — A’s, B’s & C’s
  • Why Startups Should Establish Qualifying Signals for Sales Teams Early On

Marketing Strategy: Shifting Gears for the Scaleup Phase

    • 1 Videos
    • 3 Readings
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1 Videos

  • Marketing: Doubling Down On What Works, Stopping What Doesn´t

3 Readings

  • Four Main Differences Between Startup Marketing and Scale-Up Marketing
  • The One Thing That Kills Sales (Podcast)
  • Building a Sales and Marketing Function at a Product Company

Your Customers are Your Advantage: The Role of Customer Service During Scaleup

    • 1 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Scalable Customer Service

1 Videos

  • Zappos: Turning Customer Service Into An Advantage

1 Readings

  • Check Out The Insane Lengths Zappos Customer Service Reps Will Go To

Blitzscaling

    • 2 Readings
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2 Readings

  • Reid Hoffman And Chris Yeh Share Four Ways To ‘Blitzscale’ Your Business
  • #GoBeyond (OPTIONAL)

Test Your Knowledge of Module 3!

    • 1 Assignment
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1 Assignment

  • Module 3

Entrepreneur Insights on Scaling Operations

    • 1 Videos
    • 1 Discussion
    • 1 Plugin
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1 Discussions

  • Demand in the Scaleup Phase

1 Videos

  • Entrepreneur Interview: Mike Arias (Carto) on Operations

Lesson – The Stories Data Tells: Getting Your Reporting Right in the Scaleup Stage

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • KPIs in Your Company

1 Videos

  • Reporting: Dashboards, KPIs & the Single Clarifying Metric

4 Readings

  • 10 Marketplace KPIs That Matter
  • OKRs and KPIs—Defining Metrics for Innovative Teams
  • From Six Weeks Roadmaps to OKRs
  • Best Practices After 18 Months of OKRs

Personal Performance and Productivity: Getting Ready and Staying Primed for the Scaleup Phase

    • 1 Videos
    • 3 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Changing Roles and Expectations

1 Videos

  • Personal Productivity, Energy Levels and Performance

3 Readings

  • Overloaded Circuits - Why Smart People Under Perform
  • Stress, Startups and Survival
  • The Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of Success

Time to Talk Money: Cash and Investors

    • 2 Videos
    • 5 Readings
Show info about module content

2 Videos

  • Raising Money: Cash, Breakeven & Investors
  • VC Interview: Liz Fleming of Adara Ventures

5 Readings

  • VC’s Are Not Your Friends, They’re Frenemies
  • How Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing?
  • The Importance Of Founder-Market Fit & How To Highlight It While Fundraising
  • Can Your Startup Generate Venture-Scale Returns?
  • #GoBeyond (OPTIONAL)

Test Your Knowledge of Module 4

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4

Wrapping Up the Course

    • 1 Videos
    • 2 Readings
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1 Videos

  • Final Thoughts on the Course

2 Readings

  • Rate This Course!
  • Looking for More Scale-Up Knowledge? Check Out the Specialization

Auto Summary

"Scaling Product and Processes" is a foundational course by Coursera in the Business & Management domain, designed to help startups scale effectively. Led by industry experts, it covers product scalability, growth strategies, sales and marketing alignment, and financial protection. The course blends practical advice, real-life examples, and insights from successful companies to equip you with a toolbox of scaling solutions. Ideal for entrepreneurs and startup teams, it offers comprehensive learning over 720 minutes with Starter and Professional subscription options. Optimize your startup for exponential growth!

Coursera QA Team
Instructors

Coursera QA Team

Joe Haslam
Instructors

Joe Haslam