- Level Foundation
- المدة 7 ساعات hours
- الطبع بواسطة Starweaver
-
Offered by
عن
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples. This course is designed for anyone in the Corporate Communications function within an organization, or those who desire to develop a career path in the practice.الوحدات
Lesson 1: Introduction to Corporate Communications
1
Assignment
- Corporate communication, Functions and Importance
6
Videos
- Welcome and Introduction to the Instructor
- Course Overview
- Overview of the Corporate Communications Function
- Importance of Effective Communications in Organizations
- Key Stakeholders in Corporate Communications
- Role of Corporate Communications in Achieving Organizational Goals
1
Readings
- Welcome to the course
Lesson 2: Internal Employee Communications
1
Assignment
- Internal employee communications
4
Videos
- Strategies for developing and implementing internal communication plans
- Effective use of various channels for internal communications
- Engaging employees through effective communication
- Building a positive organizational culture through internal communications
Lesson 3: Media and Public Relations
1
Assignment
- Media, Press releases and managing relationships
4
Videos
- Understanding the Role of media in corporate communications
- Crafting key messages and press releases
- Managing media relationships and interviews
- Dealing with media crises and reputation management
Lesson 4: Crisis Communications
1
Assignment
- Crisis communications
4
Videos
- Preparing for and managing communication during a crisis
- Crisis communication strategies and best practices
- Crisis communication team roles and responsibilities
- Maintaining transparency and building trust in times of crisis
Course Wrap-up
1
Assignment
- Final Assessment
1
Videos
- Conclusion
1
Readings
- Additional reading
Auto Summary
"Understanding Corporate Communications" is a foundational course expertly designed for individuals aiming to excel in the field of corporate communications within any organization. Whether you're currently in a corporate communications role or aspiring to build a career in this dynamic domain, this course offers invaluable insights and practical knowledge. Led by renowned educators from Coursera, the course delves into the intricacies of internal employee communications and external communications through media and public relations. You'll explore effective strategies for crisis communications and learn how to navigate various communication challenges in today's fast-paced business environment. Over a comprehensive 420-minute duration, participants will acquire a robust framework of concepts, applications, and real-world examples that are essential for mastering the corporate communications function. The course is available through a Starter subscription, making it accessible for those at the foundation level who are eager to enhance their skills and knowledge in business and management communications. Join this course to develop the expertise required to manage and execute successful corporate communication strategies, and take a significant step forward in your professional journey.

Hector Sandoval