Customer-Centric Enterprise: Scale Product Lifecycle Management

عن

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization's Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

- Understanding a Product Enterprise and how it works

- Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

- Building & implementing a product platform strategy

- Organizational Governance and Risk framework in a Product Enterprise

- Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

- Maximizing organizational value creation through a scaled product framework

What you will learn

● How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused

● Creating strategic and operational alignment across the enterprise

● Building Product Portfolio Governance & Risk Management Models

● Aligning core & support functions of a product enterprise for value maximization at scale

Skills you learn

• Value Creation
• Sales
• Marketing
• Product Lifecycle Management
• Finance
• Governance

Syllabus

Week 1: Product Enterprise Operating Model

• Customer Centric Organizational Culture
• Customer Centric Enterprise Structure
• North Star Metric Framework

Week 2:Product Portfolio Strategy Frameworks

• Product Portfolio Analysis
• Macro Strategy Models
• Targeted Strategy Models

Week 3:Product Category Design & Strategy

• Understanding Product Category Design
• Shaping with Success Stories
• Category Design Frameworks

Auto Summary

Unlock the potential of your product enterprise with the "Customer-Centric Enterprise: Scale Product Lifecycle Management" course. Tailored for professionals in the Science & Engineering domain, this course equips you with product-first frameworks to enhance performance across governance, risk management, marketing, sales, finance, and HR functions. Presented by edX, this 10-week program is designed to build awareness and drive value in your organization. With flexible subscription options, including Professional and Starter plans, this course is ideal for individuals looking to refine their skills and contribute to the growth of their enterprise. Join this transformative learning experience and become adept at managing the entire product lifecycle with a customer-centric approach.