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Drug Commercialization
  • Level Foundation
  • المدة 13 ساعات hours
  • الطبع بواسطة University of California San Diego
  • Offered by

عن

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses.

الوحدات

Lesson 1

    • 1 Videos
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1 Videos

  • Welcome!

Pharmacoeconomics in Drug Development Part I

    • 2 Videos
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2 Videos

  • Pharmacoeconomics in Drug Development I
  • Pharmacoeconomics in Drug Development II

Pharmacoeconomics in Drug Development Part II

    • 3 Videos
    • 2 Discussion
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2 Discussions

  • Quality of Life: What's of greatest importance in your world?
  • What's interesting on http://www.ispor.org

3 Videos

  • Pharmacoeconomics in Drug Development III
  • Pharmacoeconomics in Drug Development IV
  • Pharmacoeconomics in Drug Development V

Review

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Pharmacoeconomics in Drug Development Quiz

1 Readings

  • Lecture Slides

Optional: An opportunity for Drug Commercialization Learners

    • 1 Readings
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1 Readings

  • A new Master Degree in Science in Drug Development & Product Management at UCSD

Intellectual Property Strategy & BioSimilars Part I

    • 2 Videos
    • 1 Readings
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2 Videos

  • Intellectual Property Strategy & BioSimilars I
  • Intellectual Property Strategy & BioSimilars II

1 Readings

  • Update on pay-for-delay

Intellectual Property Strategy & BioSimilars Part II

    • 3 Videos
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3 Videos

  • Intellectual Property Strategy & BioSimilars III
  • Intellectual Property Strategy & BioSimilars IV
  • Intellectual Property Strategy & BioSimilars V

Review

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Intellectual Property Strategy & BioSimilars Quiz

1 Readings

  • Lecture Slides

Marketing Pharmaceuticals & Biotechnology Drugs Part I

    • 3 Videos
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3 Videos

  • Marketing Pharmaceuticals & Biotechnology Drugs I
  • Marketing Pharmaceuticals & Biotechnology Drugs II
  • Marketing Pharmaceuticals & Biotechnology Drugs III

Marketing Pharmaceuticals & Biotechnology Drugs Part II

    • 3 Videos
    • 2 Discussion
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2 Discussions

  • Social Media: How is it changing things?
  • Orphan drug successes?

3 Videos

  • Marketing Pharmaceuticals & Biotechnology Drugs IV
  • Marketing Pharmaceuticals & Biotechnology Drugs V
  • Marketing Pharmaceuticals & Biotechnology Drugs VI

Review

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Marketing Pharmaceuticals & Biotechnology Drugs Quiz

1 Readings

  • Lecture Slides

Managed Markets and Sales Strategy Part I

    • 2 Videos
    • 1 Discussion
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1 Discussions

  • How will the increase in public-funded coverage change things?

2 Videos

  • Managed Markets and Sales Strategy I
  • Managed Markets and Sales Strategy II

Managed Markets and Sales Strategy Part II

    • 3 Videos
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3 Videos

  • Managed Markets and Sales Strategy III
  • Managed Markets and Sales Strategy IV
  • Managed Markets and Sales Strategy V

Review

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Managed Markets and Sales Strategy Quiz

1 Readings

  • Lecture Slides

Strategic Alliances in Academia, Pharma, and Biotech Part 1

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • What would you seek advice on?

3 Videos

  • Strategic Alliances
  • Strategic Alliances and Deals in 2015
  • Structuring and Negotiating Alliances

Review

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Strategic Alliance & M+A in Pharma, Biotech & Academia

1 Readings

  • Lecture Slides

Business Models and Portfolio Management Part 1

    • 2 Videos
    • 1 Discussion
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1 Discussions

  • Which market business model most interests you?

2 Videos

  • Business Models and Portfolio Management Part 1
  • Business Models and Portfolio Management Part 2

Business Models and Portfolio Management Part 2

    • 3 Videos
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3 Videos

  • Business Models and Portfolio Management Part 3
  • Business Models and Portfolio Management Part 4
  • Business Models and Portfolio Management Part 5

Review

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Quiz

1 Readings

  • Lecture Slides

Academic Industry partnership "Various models, Various outcomes" Part I

    • 3 Videos
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3 Videos

  • Academic Industry partnership "Various models, Various outcomes" I
  • Academic Industry partnership "Various models, Various outcomes" II
  • Academic Industry partnership "Various models, Various outcomes" III

Academic Industry partnership "Various models, Various outcomes" Part II

    • 3 Videos
    • 1 Discussion
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1 Discussions

  • Do you know of any interesting partnerships?

3 Videos

  • Academic Industry partnership "Various models, Various outcomes" IV
  • Academic Industry partnership "Various models, Various outcomes" V
  • Academic Industry partnership "Various models, Various outcomes" VI

Review

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Academic Industry partnership "Various models, Various outcomes" Quiz

1 Readings

  • Lecture Slides

From Start up to Success in Biotech, Part I

    • 3 Videos
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3 Videos

  • From Start up to Success in Biotech I
  • From Start up to Success in Biotech II
  • From Start up to Success in Biotech III

From Start up to Success in Biotech Part II

    • 2 Videos
    • 1 Discussion
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1 Discussions

  • What's your most important take-away?

2 Videos

  • From Start up to Success in Biotech IV
  • From Start up to Success in Biotech V

Review

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • From Start up to Success in Biotech Quiz

1 Readings

  • Lecture Slides

Congratulations!

    • 1 Readings
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1 Readings

  • Congratulations and Thanks!

Auto Summary

The Drug Commercialization course, offered by UC San Diego's Skaggs School of Pharmacy, provides expert-led lectures on pharmacoeconomics, marketing strategy, intellectual property, and more. With a focus on both pre- and post-marketing strategies, it includes real-world case studies and insights into Phase 4 trials. Ideal for learners in Science & Engineering, this foundational course spans 780 minutes and is available through various subscription options, including Starter, Professional, and Paid plans. It is recommended to complete the preceding courses on Drug Discovery and Drug Development for a comprehensive understanding.

Williams S. Ettouati, Pharm.D.
Instructors

Williams S. Ettouati, Pharm.D.

Joseph D. Ma
Instructors

Joseph D. Ma