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Choosing an Objective for a Facebook Ad Campaign
  • Level Professional
  • المدة 2 ساعات hours
  • الطبع بواسطة Coursera Project Network
  • Offered by

عن

By the end of this project, you will be able to choose the right Facebook Ad Campaign Objective for your brand using the Facebook Business Manager’s “Ads Manager”. Throughout this project, you will be able to identify all 11 types of Facebook Ad Campaign objectives and the difference between them. This will help you easily identify the right objective needed for your brand’s Ad Campaign on Facebook. This guided project is for intermediate level learners who know how to use Facebook’s Ads Manager to create Ads but don’t know which objective to choose from when running their Ad Campaigns. We are going to use Facebook Business Manager which is the business arm for Facebook. This platform helps you create Ads, Analyze and create your audiences, Ad business information to your pages and many more. When running Ads, Facebook Business Manager is a better platform than just boosting through the Facebook directly as it gives us access to more objectives and data to run our Ad Campaign in the best way possible.

الوحدات

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    • 1 Readings
    • 1 Plugin
    • 1 Lab
    • 1 Assignment
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1 Assignment

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  • Choosing an objective for a Facebook Ad Campaign

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  • Project Overview

Auto Summary

Enhance your Facebook Ad campaigns with "Choosing an Objective for a Facebook Ad Campaign." This professional-level course, taught through Coursera, focuses on using Facebook Business Manager to select the right objective from 11 options. Ideal for intermediate learners, the guided project spans 120 minutes and is available via a Starter subscription. Perfect for those familiar with creating ads but unsure of which objectives to prioritize for maximum impact.

Hussein Makki
Instructor

Hussein Makki