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Digital Content Planning and Management
  • Level Foundation
  • المدة 13 ساعات hours
  • الطبع بواسطة University of Illinois Urbana-Champaign
  • Offered by

عن

The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations.  This practical course is designed for current career-professionals who want to learn how to build a real-world content strategy and a plan to execute it. You will leave this course with an understanding of how create, manage, review and govern digital content.

الوحدات

About the Course

    • 1 Videos
    • 2 Readings
    • 1 Plugin
    • 1 Assignment
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1 Assignment

  • Orientation Quiz

1 Videos

  • Welcome to Digital Content Planning and Management!

2 Readings

  • Syllabus
  • About the Discussion Forums

About Your Classmates

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Getting to Know Your Classmates

1 Readings

  • Updating Your Profile

Lesson 1.1: What is Digital Content Management?

    • 3 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Basics of Digital Content Management Quiz

3 Videos

  • What is Digital Content Management?
  • Why do we use Content Management Systems?
  • A Quick History of Web CMS 

2 Readings

  • Unlocking Success in Digital Transformations
  • What is The Future of ECM?

Lesson 1.2: Understanding the Content Lifecycle

    • 2 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Content Strategy Quiz

2 Videos

  • What is Content Strategy? 
  • Understanding the Content Lifecycle

2 Readings

  • New Thinking: Brain Traffic’s Content Strategy Quad
  • An Introduction to Content Ecosystem Maps

Lesson 1.3: What is Digital Content and How can it be Managed?

    • 4 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Digital Asset Management Quiz

1 Discussions

  • P​ractice and Reflection: Understanding the Digital Experience

4 Videos

  • What is Digital Asset Management (DAM)?
  • How to Optimize your Digital Assets
  • What is Digital Experience Management? 
  • Overview of Discussion: Understanding the Digital Experience

3 Readings

  • Digital Asset Management: What It Is and Why You Need It
  • The State of Digital Asset Management in 2022
  • What is Digital Experience Management? Definition and benefits

Lesson 2.1: How to take Inventory of your Content

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Content Audit Quiz

1 Discussions

  • P​ractice and Reflection: Digital Content Inventory

3 Videos

  • What is a Content Audit?
  • How to Conduct a Content Audit
  • Discussion Overview: Digital Content Inventory

2 Readings

  • How to Audit Your Content: Five (5) Essential Steps
  • How to Perform an In-Depth Content Gap Analysis

Lesson 2.2: Understanding Your Content's Audience

    • 1 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • Understanding your Content's Audience

1 Videos

  • Who is your Content's Audience?

3 Readings

  • Understand your Audience
  • How to Create Detailed Buyer Personas for Your Business
  • How to Make Informed Content Decisions by Understanding your Audience

Lesson 2.3: Revisiting your Content Lifecycle

    • 3 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Revisiting the Content Lifecyle

1 Discussions

  • Practice and Reflection: Create a Content Map

3 Videos

  • The Content Lifecycle + Customer Journey
  • What To Do after a Content Audit
  • Discussion Overview: Create a Content Map

3 Readings

  • How to Create an Effective Customer Journey Map
  • What Comes After a Content Audit?
  • Tagging Guide A Framework for Digital Asset Management

Lesson 3.1: Define your Digital Marketing Plan 

    • 3 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • Content Marketing Plan

3 Videos

  • What is a Content Marketing Plan?
  • How to develop a Content Marketing Plan
  • How to Create Content (and Sustain and Maintain It)

3 Readings

  • A Step-By-Step Guide to Structuring a Digital Marketing Plan.
  • Seven (7) Ways a Knowledge Bank Improves Content Creation
  • Five (5) Steps To Build A Powerful Editorial Calendar For Your Business

Lesson 3.2: Understanding your Limitations for Content Creation and Management 

    • 1 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Content Creation

1 Videos

  • What Resources do you have for Creating and Managing Content? 

2 Readings

  • How Much Budget Do You Need for Content Marketing?
  • The Nine (9) Core Roles on an Established Content Team

Lesson 4.1: What is Content Governance?

    • 2 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Content Governance

2 Videos

  • What is Content Governance? 
  • How to Create a Content Oversight Plan

2 Readings

  • The Case for Governance: Retaining Confidence in the Integrity of Your Content
  • Achieve Long-lasting Content Governance with this Four-step RoadMap

Lesson 4.2: Measuring your Content's Performance

    • 2 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Successful Content

2 Videos

  • How to Effectively Monitor your Content
  • How to Ensure the Success of your Content 

2 Readings

  • Seven (7) Best Ways to Measure and Improve Content Performance
  • The Content Performance Matrix: This Simple Diagram Shows What to do Next with Your Content Strategy

Putting it all Together -- Digital Content Redux! 

    • 2 Videos
    • 1 Plugin
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2 Videos

  • Digital Content Redux!
  • Course Outro

Auto Summary

Unlock the potential of digital content with "Digital Content Planning and Management," a comprehensive course in the Sales & Marketing domain, offered by Coursera. This foundational program is perfect for current professionals such as content creators, managers, and brand account managers looking to master the art of digital content management. Guided by industry experts, this 780-hour course delivers practical knowledge on how to inventory, create, analyze, and manage digital content effectively. You will explore strategies to successfully implement content management systems across various organizational scales, ensuring your advertising campaigns achieve their desired impact. Upon completion, you'll possess the skills to develop, execute, and govern a real-world content strategy, making you an invaluable asset to any marketing team. Flexible subscription options, including Starter and Professional plans, make it easy to get started and advance your career in digital content management. Join us and transform your approach to digital content with the expertise needed to thrive in today's tech-driven landscape.

Marisa Peacock
Instructor

Marisa Peacock