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Digital Leadership and Digital Strategy Execution
  • Level Foundation
  • المدة 11 ساعات hours
  • الطبع بواسطة Digital Marketing Institute
  • Offered by

عن

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today. If you want to better understand the knowledge, skills, and behaviors demanded of digital leaders as well as the forces driving and transforming businesses today, this course will help you do so. You will learn to use techniques to develop and hone your strategic thinking skills and develop skills to help you transition smoothly from a senior or management role to a leadership role. After completing this course, you will be able to: - • Demonstrate an understanding of how an iterative approach to Customer Experience (CX) design can improve an organization’s performance • Use best practices for recruiting, training, and developing digital marketing personnel • Demonstrate an understanding of how to combine an optimal channel and budget mix, supported by a paid media and campaign action plan, to execute a digital marketing strategy • Recognize the types of risks associated with digital and why businesses need to protect against them This course also covers the key concepts, actions, and behaviors that underpin effective digital leadership in business. You will learn about the key international data protection and data privacy laws applicable to digital campaigns and the risks associated with digital, as well as effective strategies to mitigate the risks. This is the final course in the Digital Marketing Institute’s Digital Strategy specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

الوحدات

Course Introduction

    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Who are you? What are your expectations?

2 Readings

  • Welcome to the course!
  • Glossary of Digital Marketing Terms

Becoming a Strategic Thinker

    • 4 Videos
    • 2 Readings
    • 1 Plugin
    • 1 Assignment
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1 Assignment

  • Practice Quiz

4 Videos

  • Understanding Strategic Thinking
  • Benefits of Strategic Thinking
  • Characteristics of Strategic Thinking
  • Future-basing

2 Readings

  • Module Introduction
  • Summary

CX Basics

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How likely are you to recommend business to a friend or colleague?

3 Videos

  • The Basics of CX
  • Key Concepts of Customer Experience
  • The Impact of CX on Performance

2 Readings

  • Roles and Responsibilities in CX
  • Summary

CX and Increasing Performance

    • 3 Videos
    • 2 Readings
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

3 Videos

  • Increasing Performance with CX
  • The Value of Rapid Prototyping
  • Ongoing Data Insight

2 Readings

  • An Integrated Product Roadmap
  • Summary

Additional Resources: Module 1

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 1

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Transitioning From Managing to Leading

    • 5 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
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1 Assignment

  • Practice Quiz

1 Discussions

  • Why do we have teams anyway?

5 Videos

  • The Difference Between Managing and Leading
  • Developing a Leadership Mindset
  • Developing an Executive Presence
  • Thinking with A Global Perspective
  • Recruiting and Retaining Top Talent

2 Readings

  • Module Introduction
  • Summary

Digital Marketing Personnel: Recruitment and Training

    • 2 Videos
    • 1 Readings
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

2 Videos

  • Personnel Planning
  • Training New Employees

1 Readings

  • Summary

Digital Marketing Strategy: Execution

    • 2 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Can you remember a digital campaign that inspired you?

2 Videos

  • Identifying Channels for your Campaign
  • A Media Plan

3 Readings

  • Developing a Toolkit for achieving Objectives
  • Executing Your Strategy
  • Summary

Digital Marketing Strategy: Communication

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How do you present your ideas?

2 Videos

  • Communicating your Results
  • Influencing Change through Digital Channels (Video Interview)

2 Readings

  • Reflecting and Iterating
  • Summary

Additional Resources: Module 2

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 2

    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

Digital Leadership Fundamentals

    • 4 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • What are the characteristics of an effective leader?

4 Videos

  • Characteristics of Digital Leadership
  • Implementing a Digital Strategy
  • Digital Transformation
  • Digital Strategy Success

2 Readings

  • Module Introduction
  • Summary

Becoming a Digital Leader

    • 4 Videos
    • 1 Readings
    • 2 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

4 Videos

  • Establishing Personal Leadership
  • Digital Transformation Support
  • Executive Sponsorship
  • The Road to Digital Leadership with Alan Coleman (Video Interview)

1 Readings

  • Summary

Digital Risks

    • 3 Videos
    • 2 Readings
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

3 Videos

  • The Risks with Digital
  • Data Breaches
  • Data Protection and Threats

2 Readings

  • Internal and External Risks
  • Summary

Data Protection and Data Privacy

    • 2 Videos
    • 1 Readings
    • 2 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

2 Videos

  • Data Protection and Data Privacy
  • Legislation and the Use of Digital

1 Readings

  • Summary

Additional Resources: Module 3

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 3

    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

Peer Review Assignment

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Digital CX Assessment & Digital Marketing Team Plan

1 Readings

  • Congratulations!

Auto Summary

Unlock your potential with the "Digital Leadership and Digital Strategy Execution" course by the Digital Marketing Institute. Perfect for those in Sales & Marketing, it equips you with essential digital leadership skills, strategic thinking techniques, and knowledge of CX design, digital marketing personnel management, and risk mitigation. The course spans 660 minutes and offers foundational insights into digital transformation. Upon completion, earn a certification and three months of Power Membership. Ideal for senior or management professionals aiming to advance their careers, with subscription options available on Coursera.

Digital Marketing Institute
Instructors

Digital Marketing Institute

Cathal Melinn
Instructors

Cathal Melinn