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Digital Marketing Strategy with Goldman Sachs 10,000 Women
  • Level Foundation
  • المدة 3 ساعات hours
  • الطبع بواسطة Goldman Sachs
  • Offered by

عن

This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities. You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign. At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign. This course is one of three elective courses complementing the 10,000 Women core collection. It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

الوحدات

Lesson 1: Developing a digital marketing campaign - mapping out your objectives

    • 1 Videos
    • 2 Readings
    • 1 Discussion
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1 Discussions

  • Promoting your content

1 Videos

  • Developing a digital marketing campaign

2 Readings

  • Getting started
  • Exercise 1: Finding your audience

Lesson 2: Developing a digital marketing campaign - promoting your content

    • 2 Videos
    • 2 Readings
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2 Videos

  • Using owned media
  • Using paid media

2 Readings

  • Using earned media
  • Exercise 2: Using viral marketing

Lesson 3: Developing a digital marketing campaign - measuring your impact

    • 3 Readings
    • 1 Plugin
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3 Readings

  • Monitoring the success of your digital marketing campaign
  • Using social listening
  • Exercise 4: Reflect on your learning

Lesson 4: Successfully managing a digital marketing campaign

    • 1 Readings
    • 1 Plugin
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1 Readings

  • Key tips for successfully managing a digital marketing campaign

Summary

    • 2 Readings
    • 1 Assignment
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1 Assignment

  • End of course assessment

2 Readings

  • Congratulations
  • Progressing to the next course in 10,000 Women

Auto Summary

Boost your business with the "Digital Marketing Strategy with Goldman Sachs 10,000 Women" course on Coursera. Dive into digital marketing essentials, focusing on impactful social media campaigns. Tailored for entrepreneurs, this course covers planning, evaluating, and leveraging media channels, influencers, and viral marketing. Offered as part of the flexible 10,000 Women collection, it allows you to customize your learning. Duration: 180 minutes. Available via Starter and Professional subscriptions. Ideal for those seeking foundational skills in sales and marketing.

Dionysius Ang
Instructors

Dionysius Ang

Goldman Sachs 10,000 Women
Instructors

Goldman Sachs 10,000 Women