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Emerging Markets - Jagdish Sheth
  • Level Foundation
  • المدة 6 ساعات hours
  • الطبع بواسطة Kennesaw State University
  • Offered by

عن

The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.

الوحدات

Course Information

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet

1 Videos

  • Course Intro

4 Readings

  • About This Course
  • About the Assignments
  • Discussion Forum Guidelines
  • About Peer Reviews

Impact of Emerging Markets on Marketing (Part 1)

    • 11 Videos
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1 Summative Quiz

1 Discussions

  • General Course Discussion

11 Videos

  • Impact of Emerging Markets on Marketing - 01
  • Impact of Emerging Markets on Marketing - 02
  • Impact of Emerging Markets on Marketing - 03
  • Impact of Emerging Markets on Marketing - 04
  • Impact of Emerging Markets on Marketing - 05
  • Impact of Emerging Markets on Marketing - 06
  • Impact of Emerging Markets on Marketing - 07
  • Impact of Emerging Markets on Marketing - 08
  • Impact of Emerging Markets on Marketing - 09
  • Impact of Emerging Markets on Marketing - 10
  • Impact of Emerging Markets on Marketing - 11

Impact of Emerging Markets on Marketing (Part 2)

    • 11 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2 Summative Quiz

11 Videos

  • Impact of Emerging Markets on Marketing - 12
  • Impact of Emerging Markets on Marketing - 13
  • Impact of Emerging Markets on Marketing - 14
  • Impact of Emerging Markets on Marketing - 15
  • Impact of Emerging Markets on Marketing - 16
  • Impact of Emerging Markets on Marketing - 17
  • Impact of Emerging Markets on Marketing - 18
  • Impact of Emerging Markets on Marketing - 19
  • Impact of Emerging Markets on Marketing - 20
  • Impact of Emerging Markets on Marketing - 21
  • Impact of Emerging Markets on Marketing - 22

Think Global, Act Local (Part 1)

    • 6 Videos
Show info about module content

6 Videos

  • Think Global, Act Local - 01
  • Think Global, Act Local - 02
  • Think Global, Act Local - 03
  • Think Global, Act Local - 04
  • Think Global, Act Local - 05
  • Think Global, Act Local - 06

Think Global, Act Local (Part 2)

    • 7 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Modules 3 & 4 Summative Quiz

7 Videos

  • Think Global, Act Local - 07
  • Think Global, Act Local - 08
  • Think Global, Act Local - 09
  • Think Global, Act Local - 10
  • Think Global, Act Local - 11
  • Think Global, Act Local - 12
  • Think Global, Act Local - 13

Final Project (Peer Reviewed)

    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Submit Your Project Here

1 Readings

  • About Peer Reviews

Auto Summary

Discover the transformative power of emerging economies in marketing with "Emerging Markets" by Jagdish Sheth. This foundational course, offered by Coursera, focuses on the unique challenges and strategies for success in markets like China and India. Spanning 360 minutes, it covers key dimensions where emerging markets differ, advocating a shift from "glocal" to "local-global" thinking. Ideal for sales and marketing professionals, the course is available through Starter and Professional subscriptions.

Jagdish Sheth
Instructor

Jagdish Sheth