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Facebook, Instagram, and Snapchat Marketing
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة Digital Marketing Institute
  • Offered by

عن

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix? If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so. You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: - • Set up and optimize a Facebook Page to promote a business • Use Facebook Ads Manager to build effective advertising campaigns • Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns • Use best practices to help build a business’s brand with Facebook, Instagram, and Snapchat This course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

الوحدات

Course Introduction

    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Who are you? What are your expectations?

2 Readings

  • Welcome to the course!
  • Glossary of Digital Marketing Terms

Facebook Marketing Concepts

    • 2 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • What do you think of Facebook?

2 Videos

  • Introduction to Facebook
  • The Value to Marketers

3 Readings

  • Module Introduction
  • Facebook Terminology
  • Summary

Facebook Page Setup

    • 5 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • What makes a great Facebook post?

5 Videos

  • Setup and Customization
  • News Feed
  • Page Posts
  • Page Management
  • Business Manager

3 Readings

  • Using Facebook to Engage an Audience
  • Page Promotion
  • Summary

Facebook Platform Features

    • 6 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Have you ever seen a live stream on Facebook?

6 Videos

  • Publisher Features Overview
  • 360 Video
  • Facebook Live
  • Events
  • Milestones
  • Messenger

2 Readings

  • Branded Content
  • Summary

Assessment: Module 1

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Facebook Advertising

    • 6 Videos
    • 4 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Peer Review

  • Practice Peer Review

1 Discussions

  • What is a Facebook audience?

6 Videos

  • Facebook Ads
  • Brand Awareness
  • Targeting
  • Audience Insights
  • Ads Manager
  • Campaign Planner

4 Readings

  • Module Introduction
  • Instant Experiences (Canvas)
  • Ad Policies
  • Summary

Facebook Campaign Execution and Analysis

    • 4 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • What do you think is the primary reason for advertising on Facebook?

4 Videos

  • Strategy Process
  • Buying Channels and Ad Auctions
  • Campaign Display
  • Reports

2 Readings

  • Deriving Insights from Facebook
  • Summary

Additional Resources: Module 2

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 2

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Social Apps for Marketing

    • 2 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Which social media platform should my business be using?

2 Videos

  • Introduction to Social Apps
  • Differentiating Social Apps

4 Readings

  • Module Introduction
  • Instagram Overview
  • Snapchat Overview
  • Summary

Instagram Features

    • 4 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How do you enhance your Instagram pictures and videos?

4 Videos

  • Basic Features
  • Instagram Video
  • Instagram Stories
  • Instagram Live

3 Readings

  • Using Instagram to Engage an Audience
  • Instagram Posts
  • Summary

Snapchat Features

    • 4 Videos
    • 4 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

4 Videos

  • Snaps
  • Snapchat Story
  • Basic Features
  • Lens Studio

4 Readings

  • Snapchat Meanings
  • Geofilters
  • Using Snapchat to Engage an Audience
  • Summary

Assessment: Module 3

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Instagram Account Management

    • 3 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Who are the people that like content on Instagram?

3 Videos

  • Instagram Account Overview
  • Account Setup
  • Audience Development

3 Readings

  • Module Introduction
  • Setting Up a Facebook and Instagram Campaign Using Business Manager
  • Summary

Snapchat Account Management

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Have you ever used Snapchat?

2 Videos

  • Account Creation
  • Growing your Audience

2 Readings

  • Setting Up a Snapchat Campaign Using Ad Manager
  • Summary

Snapchat Advertising

    • 6 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How do you use Snapchat?

6 Videos

  • Advertising Overview
  • 3V Advertising
  • Ads Manager
  • SnapAds
  • Snapchat Geofilters
  • Campaign Setup

3 Readings

  • Sponsored Lenses
  • Targeting
  • Summary

Instagram and Snapchat Analytics

    • 2 Videos
    • 3 Readings
    • 1 Discussion
    • 2 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Is Instagram good for marketing?

2 Videos

  • Instagram Analysis
  • Snapchat Analysis

3 Readings

  • Deriving Insights from Instagram
  • Deriving Insights from Snapchat
  • Summary

Additional Resources: Module 4

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 4

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Peer Review Assignment

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Social Media Campaign Targeting Plan

Auto Summary

This Foundation-level course, led by the Digital Marketing Institute on Coursera, focuses on marketing strategies for Facebook, Instagram, and Snapchat. Over 720 minutes, learners will master setting up and optimizing business pages, building effective ad campaigns, and measuring performance using analytics. Ideal for those in sales and marketing, the course offers Starter and Professional subscriptions and awards a certification upon completion, enhancing career prospects.

Digital Marketing Institute
Instructors

Digital Marketing Institute

Cathal Melinn
Instructors

Cathal Melinn