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Google SEO Capstone Project
  • Level Professional
  • المدة 47 ساعات hours
  • الطبع بواسطة University of California, Davis
  • Offered by

عن

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you've acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site's meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

الوحدات

Project Overview

    • 1 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Your Learning Goals

1 Videos

  • Project Welcome and Overview

1 Readings

  • A Note from UC Davis

Gauging a Site's Opportunity for Improvement

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Gauging a Site's Opportunity for Improvement

1 Discussions

  • Questions For Your Peers

1 Videos

  • Milestone 1 Assignment Overview

Additional Resources

    • 4 Readings
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4 Readings

  • Identifying a Potential Client - Resources (Part 1)
  • Create an SEO Pitch - Resources (Part 2)
  • Develop Kickoff Questions - Resources (Part 3)
  • Kick-Off Questions Template

Initial Research Phase

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Initial Research Phase

1 Discussions

  • Questions For Your Peers

1 Videos

  • Milestone 2 Assignment Overview

Additional Resources

    • 6 Readings
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6 Readings

  • Developing a Persona - Resources (Part 1)
  • User/Buyer Persona Template
  • Performing Keyword Research - Resources (Part 2)
  • Keyword Research Example & Template
  • Conducting a Competitive Analysis - Resources (Part 3)
  • Keyword Competitive Analysis Template

Conducting a Content Audit and Technical Review

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Conducting a Content Audit and Technical Review

1 Discussions

  • Questions For Your Peers

1 Videos

  • Conducting a Content Audit and Technical Review

Additional Resources

    • 9 Readings
Show info about module content

9 Readings

  • Competitive Content Analysis (Part 1)
  • Competitive Analysis Template
  • Internal Content Audit - Resources (Part 2)
  • Internal Content Audit Template
  • Keyword Mapping - Resources (Part 3)
  • Keyword Mapping Template
  • Technical SEO - Resources (Part 4)
  • Error Tracking Template
  • Technical Audit Template

Presenting Your Findings

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Presenting Your Findings

1 Discussions

  • Questions For Your Peers

1 Videos

  • Milestone 4 Assignment Overview

Additional Resources

    • 2 Readings
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2 Readings

  • Presenting Your Findings - Resources
  • SEO Audit Template

Summary

    • 1 Videos
    • 1 Discussion
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1 Discussions

  • Reflections

1 Videos

  • Project Summary

Auto Summary

The Google SEO Capstone Project, offered by Coursera, is a comprehensive course in the Sales & Marketing domain. It provides a solid foundation in SEO, covering website optimization strategies and tactics. Ideal for professionals, this course enables learners to apply SEO knowledge through practical projects, including keyword research, competitive analysis, and meta-data improvements. Participants will receive peer feedback to refine their SEO strategies. Suitable for those who have completed prior SEO courses or are starting fresh, the course spans approximately 2820 minutes and is available through a Starter subscription.

Rebekah May
Instructor

Rebekah May