Google SEO Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
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- Level Foundation
- المدة 30 ساعات hours
- الطبع بواسطة University of California, Davis
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Offered by
عن
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you'll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website's search optimization.الوحدات
Getting Started
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1
Videos
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1
Readings
1
Videos
- Course Introduction
1
Readings
- A Note from UC Davis
Introduction to On-page SEO
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10
Videos
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2
Readings
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4
Discussion
4
Discussions
- Title Tags Assignment
- Meta Description Analysis
- Heading Tag Recommendations Assignment
- Critiquing a Sites Content
10
Videos
- Introduction to On-page SEO
- Key Areas of SEO
- Meta Data and Meta Tags
- Title Tags 101
- Meta Descriptions Help Too!
- A Note About Meta Keywords
- URL Optimization
- How to Use Heading Tags
- Creating and Optimizing Unique Content
- Analyzing a Website Using a Web Crawler
2
Readings
- On-Page SEO: The Definitive Guide
- Blame the Meta Keywords Tag
Review
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2
Discussion
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1
Assignment
1
Assignment
- On-page SEO Review
2
Discussions
- On-Page Elements Assignment
- Using On-page SEO tactics
Introduction to Off-page SEO
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4
Videos
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2
Readings
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1
Discussion
1
Discussions
- Social Media Assignment
4
Videos
- Introduction to Off-page SEO
- Off-site SEO Elements
- Who is Linking to Your Content?
- Social Media: Help or Hinder?
2
Readings
- Growing Popularity & Links
- How Social Media Helps SEO
Review
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2
Discussion
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1
Assignment
1
Assignment
- Off-site SEO Review
2
Discussions
- Link Building
- Using Off-page Tactics
Introduction to Technical SEO
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7
Videos
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2
Readings
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2
Discussion
2
Discussions
- Create a Sitemap Assignment
- robots.txt Files Assignment
7
Videos
- Introduction to Technical SEO
- Laying the Structural Foundation With Technical SEO
- HTML Sitemap vs. XML Sitemap
- The robots.txt File Protocol
- Overcoming Pesky Error Codes
- Redirects 101
- 404 Pages Best Practices
2
Readings
- 8 Technical SEO Tools You Should Be Using Today
- Optional: Art of SEO
Review
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1
Discussion
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1
Assignment
1
Assignment
- Technical SEO Review
1
Discussions
- Technical SEO
Keyword Theory & Research
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5
Videos
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1
Readings
5
Videos
- Keyword Theory & Research Introduction
- Choosing the Right Keywords
- Stages of Search
- Heads, Tails, and Long Tail Keywords
- The Science of How Users Conduct Searches
1
Readings
- Optional: The Art of SEO
Review
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1
Discussion
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1
PeerReview
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1
Assignment
1
Assignment
- Keyword Theory & Research Review
1
Peer Review
- Analyzing Website Rankings and Recommendations to Improve Its Position
1
Discussions
- Keyword Research & Audience Analysis
Course Wrap-Up
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1
Videos
1
Videos
- Course Summary and Wrap-up
Auto Summary
"Google SEO Fundamentals" is a foundational course offered by Coursera in the Sales & Marketing domain. Led by expert instructors, it covers search engine algorithms, keyword research, consumer psychology, and on-page SEO analysis. With a duration of 30 hours, learners can subscribe through Starter, Professional, or Paid options. Ideal for beginners aiming to master effective SEO strategies.
Rebekah May