Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
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- Level Foundation
- المدة 33 ساعات hours
- الطبع بواسطة Meta
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Offered by
عن
This course lays the foundation of social media marketing. You'll learn what social media marketing entails, including the history and the different social media channels that exist. You'll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: - Understand the landscape of traditional, digital, and social media marketing - Understand how to become certified as a Digital Marketing Associate - Understand the major social media platforms, how they function, and what role they play in marketing - Create SMART goals and identify KPIs - Define your target audience and their customer journey - Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.الوحدات
Introduction to the Program
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4
Videos
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8
Readings
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1
Plugin
4
Videos
- Introduction to the Meta Social Media Marketing Professional Certificate
- Introduction to Anke Audenaert
- Introduction to Social Media Marketing Overview
- Careers in Digital Marketing
8
Readings
- Meta Blueprint Account
- About Professional Certificate Surveys
- Introduction to Social Media Marketing Course Syllabus
- Join the Meta Social Media Marketing Community!
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
Introduction to Marketing
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4
Videos
4
Videos
- The Social Media Landscape Overview
- Introduction to Marketing
- Introduction to Digital Marketing
- Introduction to Social Media Marketing
Social Media for Business
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2
Videos
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1
Readings
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1
Assignment
1
Assignment
- Social Media for Business Practice Quiz
2
Videos
- Social Media and Business
- Social Media and Non-Profits
1
Readings
- How to Create Social Media Accounts for Your Business
Social Media Landscape Overview
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4
Videos
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1
Readings
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1
Assignment
1
Assignment
- The Social Media Landscape Quiz
4
Videos
- Categorizing Social Media
- The History of Facebook
- Meta Apps & Services
- The Social Media Landscape Conclusion
1
Readings
- Recap of the History of Facebook
Social Media Platforms Part I
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7
Videos
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2
Readings
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1
Assignment
1
Assignment
- Social Media Platforms Part I Practice Quiz
7
Videos
- Social Media Platforms Overview
- Use Facebook to Connect People and Businesses
- Engage and Entertain with Video on YouTube
- Make Connections on WhatsApp and Messenger
- Connect, Engage and Transact with WeChat
- Find People that Care about What You Do on Instagram
- Build Professional Connections on LinkedIn
2
Readings
- Start Here: Some Videos Are Optional
- Learn More: WhatsApp and Messenger
Social Media Platforms Part II
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6
Videos
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1
Readings
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1
Assignment
1
Assignment
- Social Media Platforms Overview Quiz
6
Videos
- Use Short Video to Connect on TikTok
- Boost Your Messaging Game With Snapchat
- Join the Conversation on Twitter
- Showcase Your Products and Services on Pinterest
- Connect on Niche Interests on Social
- Social Media Platforms Conclusion
1
Readings
- The Major Social Media Platforms
How to Set Your Marketing Goals
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3
Videos
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2
Readings
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1
Assignment
1
Assignment
- How to Set Your Marketing Goals Practice Quiz
3
Videos
- Goals and Planning for Success Overview
- What are Marketing Goals and Why Do you Need them?
- Establishing SMART Goals for Your Marketing
2
Readings
- Preparing For Your SMART Goal and KPIs Project
- SMART Goal Worksheet
Define What Success Will Look Like
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3
Videos
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1
Readings
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1
PeerReview
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1
Assignment
1
Assignment
- Goals and Planning for Success Quiz
1
Peer Review
- Create a SMART Goal and KPIs
3
Videos
- What are KPIs and Why Do you Need them?
- Setting KPIs for Your Marketing
- Goals and Planning for Success Conclusion
1
Readings
- Key Performance Indicators Worksheet
Define Your Target Audience
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3
Videos
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2
Readings
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1
Assignment
1
Assignment
- Define Your Target Audience Practice Quiz
3
Videos
- Understand Your Audience Overview
- What Is a Target Audience and Why Do You Need One?
- Defining your Target Audience
2
Readings
- How to Define Your Target Audience
- Target Audience Worksheet
Understand Your Customer's Journey
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3
Videos
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2
Readings
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1
PeerReview
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1
Assignment
1
Assignment
- Understand Your Audience Quiz
1
Peer Review
- Create a Customer Persona and Journey Development
3
Videos
- What is a Customer Journey and Why Do You Need One?
- Mapping your Customer's Journey
- Understand Your Audience Conclusion
2
Readings
- Customer Journey Examples
- Customer Journey Worksheet
Choose Your Social Media Platforms
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3
Videos
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1
Assignment
1
Assignment
- Choose Your Social Media Platforms Practice Quiz
3
Videos
- Choose Your Social Media Channels Overview
- Choose Your Platform Carefully
- Map Your Audience to the Right Platform
Social Media Policies
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6
Videos
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4
Readings
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1
Discussion
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1
Assignment
1
Assignment
- Choose Your Social Media Channels Quiz
1
Discussions
- Share Your Thoughts!
6
Videos
- Managing Social Media Policies
- Creating a Social Media Policy
- Using Your Company Blog
- Managing Your Blog
- Choose Your Social Media Channels Conclusion and Congratulations!
- What's Next?
4
Readings
- How to Create a LinkedIn Profile
- Meta Digital Marketing Associate Certification Study Guide
- Professional Certificate Job Search Resources Overview
- What's Next?
Auto Summary
Discover the essential world of social media marketing with the "Introduction to Social Media Marketing" course, designed to equip you with the foundational knowledge and skills needed to excel in this dynamic field. This course, offered by Coursera, focuses on the intricacies of social media marketing, covering the history, various platforms, and effective strategies for selecting the right channels to meet your goals. Under the guidance of experienced instructors, you'll dive into the landscape of traditional, digital, and social media marketing, learn about major social media platforms and their roles in marketing, and gain insights into becoming a certified Digital Marketing Associate. The course will also teach you how to create SMART goals, identify key performance indicators (KPIs), define your target audience, and craft social media policies tailored to your needs. With a duration of approximately 1980 minutes, this foundational level course is ideal for learners with basic internet navigation skills and a keen interest in social media engagement. No prior marketing experience is necessary. All you need is a Facebook account, and having an Instagram account is also beneficial. Subscribe to the Starter plan and embark on a journey that will make your social media marketing efforts more effective and noticeable. Whether you are a novice or looking to solidify your existing knowledge, this course will provide you with the tools and confidence to succeed in the vibrant domain of sales and marketing.
Anke Audenaert