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Launch Your Online Business
  • Level Foundation
  • المدة 16 ساعات hours
  • الطبع بواسطة The State University of New York
  • Offered by

عن

Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - production do's and don'ts for copywriting, photography and video - have a pre-launch checklist and website maintenance - gain foundational knowledge of marketing and pr - create a Pitch Deck about their business that they can deliver to potential partners and investors

الوحدات

#1 What is Your Online Business?

    • 9 Videos
    • 5 Readings
    • 1 Assignment
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1 Assignment

  • #1

9 Videos

  • What is Your Online Business?
  • What is Your Online Business? Part 2
  • Open Your Business Bank Account
  • Meet the Business Owners
  • Zoom Chat: "Introduction to Black Monarchy"
  • Zoom Chat: "Introduction to Classic Knot"
  • Zoom Chat: "Introduction to Stitch Buffalo"
  • Zoom Chat: "Introduction to Elle James"
  • Zoom Chat: "Introduction to Zandra Beauty"

5 Readings

  • Course Acknowledgements
  • Student Activity: Explore Online Businesses
  • Student Activity: Naming Your Online Business
  • Student Activity: Explore SBS
  • Assignment #1 & Resources for ALL Course Assignments incl. Pitch Deck Template

#2 It's All About Your Customers

    • 5 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • #2

5 Videos

  • It’s All About Your Customers
  • It’s All About Your Customers Part 2
  • Zoom Chat: "Now Is The Time To Go Online" with Courtney from Elle James
  • Zoom Chat: "Targeting Your Customers" with Phylicia from Black Monarchy
  • Zoom Chat: "The Many Uses Of A Pitch Deck" with Phylicia From Black Monarchy

2 Readings

  • Student Activity: Build Your Persona
  • Assignment #2: Bring More Value to Your Pitch Deck

#3 Creating Your Brand

    • 4 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • #3

4 Videos

  • Creating Your Brand
  • Zoom Chat: "Defining a Brand" with Courtney from Elle James
  • Creating Your Brand Part 2
  • Zoom Chat: "Social Change as Part of Your Brand" with Zandra from Zandra Beauty

3 Readings

  • Resources Referenced in 'Creating Your Brand'
  • Student Activity: Branding Your Business
  • Assignment #3: Bring More Value to Your Pitch Deck

#4 What Makes Your Business Different From Your Competitors?

    • 3 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • #4

3 Videos

  • What Makes Your Business Different From Your Competitors?
  • What Makes Your Business Different From Your Competitors? Part 2
  • Zoom Chat: "Telling Your Story" with Phylicia from Black Monarchy

2 Readings

  • Student Activity: Competitor Website Branding
  • Assignment #4: Bring More Value to Your Pitch Deck

#5 Website Launch Overview

    • 2 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • #5

2 Videos

  • Website Launch Overview
  • Zoom Chat: "Your Website Can Sell More Than Your Products" with Zandra from Zandra Beauty

2 Readings

  • Student Activity: Rate Competitor's Site
  • Assignment #5: Bring More Value to Your Pitch Deck

#6 ECommerce Platform Decisions to be Made

    • 4 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • #6

4 Videos

  • Decisions to be Made
  • Decisions to be Made Part 2
  • Zoom Chat: "Choosing a Web Platform" with Courtney from Elle James
  • Zoom Chat: "Choosing a Web Platform"-Continued, with Courtney from Elle James

3 Readings

  • Student Activity: Platform Comparisons
  • Student Activity: ECommerce Platforms
  • Assignment #6: Bring More Value to Your Pitch Deck

#7 Design & Copy

    • 3 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • #7

3 Videos

  • Design & Copy
  • Design & Copy Part 2
  • Design & Copy Part 3: Assignment Instructions

3 Readings

  • Student Activity: Browse Your Platform's Theme
  • Student Activity: Your Copy Deck
  • Assignment #7: Bring More Value to Your Pitch Deck

#8 Photography

    • 2 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • #8

2 Videos

  • Photography
  • Photography Part 2

2 Readings

  • Student Activity: Shot List
  • Assignment #8: Bring More Value to Your Pitch Deck

#9 Production

    • 2 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • #9

2 Videos

  • Getting Into Production
  • Getting Into Production Part 2

3 Readings

  • Student Activity: DIY vs. Hire
  • Student Activity: Scope of Work
  • Assignment #9: Bring More Value to Your Pitch Deck

#10 Behind the Scenes

    • 3 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • #10

3 Videos

  • Behind the Scenes
  • Behind the Scenes Part 2
  • Zoom Chat: "Tracking Orders in a Small Business" with Shelden of Classic Knot

3 Readings

  • Student Activity: Search Strategy
  • Student Activity: Create SKUs
  • Assignment #10: Bring More Value to Your Pitch Deck

#11 Before You Go Live

    • 3 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • #11

3 Videos

  • Before You Go Live
  • Before You Go Live Part 2
  • Before You Go Live Part 3

2 Readings

  • Assignment #11: Bring More Value to Your Pitch Deck
  • Student Activity: Create an E-mail List and E-mail Marketing

#12 Developing Your Brand Launch KPIs

    • 4 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • #12

4 Videos

  • Developing Your Brand Launch KPI's
  • Zoom Chat: "Keeping Up With Google" with Courtney from Elle James
  • Developing Your Brand Launch KPI's Part 2
  • Zoom Chat: "The Importance of Your Pitch Deck" with Phylicia from Black Monarchy

2 Readings

  • Student Activity: Google Analytics
  • Assignment #12: Bring More Value to Your Pitch Deck

#13 Keeping Up Your Shop

    • 5 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • #13

5 Videos

  • Keeping Up Your Shop
  • Zoom Chat: "Tracking Inventory As You Grow" with Dawne from Stitch Buffalo
  • Keeping Up Your Shop Part 2
  • Zoom Chat: "Listening to the Customer" with Zandra from Zandra Beauty
  • Keeping Up Your Shop Part 3

3 Readings

  • Student Activity: Website Refresh
  • Student Activity: Staying on Track
  • Assignment #13: Bring More Value to Your Pitch Deck

#14 Marketing & Sales

    • 4 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • #14

4 Videos

  • Marketing & Sales Part 1
  • Zoom Chat: "How Social Media Drives Sales" with Dawne from Stitch Buffalo
  • Marketing & Sales Part 2
  • Marketing Channels

3 Readings

  • Student Activity: Selling on Social Media Channels
  • Student Activity: Email Campaign
  • Assignment #14: Bring More Value to Your Pitch Deck

#15 Content Marketing

    • 3 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • #15

3 Videos

  • Content Marketing
  • Content Marketing Part 2
  • Zoom Chat: "Growing Your Customer Base" with Courtney from Elle James

2 Readings

  • Student Activity: Calendar Strategy
  • Assignment #15: Bring More Value to Your Pitch Deck

#16 Press Release (PR) Overview

    • 4 Videos
    • 4 Readings
    • 1 Assignment
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1 Assignment

  • #16

4 Videos

  • PR Overview
  • Create a Press Release
  • Media Pitch
  • Zoom Chat: "Alternate Ways to Use Your Social Media" with Dawne from Stitch Buffalo

4 Readings

  • Student Activity: Add PR Activities to Your Content Calendar 2021
  • Student Activity: Press Release
  • Student Activity: Media Pitch
  • Assignment #16: Polishing Your Pitch Deck

Congratulations!

    • 1 Videos
    • 2 Readings
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1 Videos

  • Zoom Chat: "Gaining Confidence" with Phylicia from Black Monarchy

2 Readings

  • Launch Your Online Business Closure
  • Launch Your Online Business Key Take-aways

Auto Summary

"Launch Your Online Business" is a foundational course designed for aspiring entrepreneurs and business enthusiasts keen on entering the Sales & Marketing domain. Presented by Coursera, this comprehensive program equips learners with the essential skills to successfully establish and manage an online business. Participants will delve into various business models, master strategies for effective business naming, and develop detailed customer personas. The course also covers the creation of a strong brand identity and a Unique Value Proposition, ensuring that learners' businesses stand out in a competitive market. The curriculum includes step-by-step guidance on building a professional website, along with best practices for copywriting, photography, and video production. Additionally, learners will receive a pre-launch checklist and insights into website maintenance. Marketing and public relations fundamentals are also covered, culminating in the creation of a compelling Pitch Deck to present to potential partners and investors. With a total duration of 960 minutes, this course is available under both Starter and Professional subscription plans, making it accessible to learners at the beginning of their entrepreneurial journey.

Joan Decollibus
Instructor

Joan Decollibus