Monthly Subscription Starting at AED 99 + VAT

Marketing Channel Governance
  • Level Professional
  • المدة 9 ساعات hours
  • الطبع بواسطة Emory University
  • Offered by

عن

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship types. You will also be introduced to the benefits and drawbacks of distributing on Amazon and other third party platforms in which third party resellers are present. You will be exposed to new platforms for B2B exchange via a guest speakers' presentation of a startup called Inxeption. Finally, you will be exposed to how multichannel routes to market can create superior value for downstream customers.

الوحدات

Managing Relationships

    • 5 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Managing Channel Relationships Quiz

1 Discussions

  • Let's Discuss

5 Videos

  • Managing Channel Relationships Pt. 1
  • Managing Channel Relationships Pt. 2
  • Managing Channel Relationships Pt. 3
  • Managing Channel Relationships Pt. 4
  • Managing Channel Relationships Pt. 5

4 Readings

  • Welcome to the Course!
  • Managing Channel Relationships Slide Deck to Accompany Video Pts. 1-3
  • Managing Channel Relationships Slide Deck to Accompany Pts. 4-5
  • Video Pt. 5 Excel Spreadsheet & Questionnaire

The Ripple Rug Cat Scam Case

    • 1 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Ripple Rug Quiz

1 Discussions

  • Let's Discuss

1 Videos

  • The Ripple Rug Cat Scam Recap Video

3 Readings

  • Video: How Selling on Amazon Can Grow Your Business
  • Ripple Rug Case
  • Related Articles (optional)

Amazon as a Distribution Channel

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Amazon as a Distribution Channel Quiz

1 Readings

  • Video: Winning the New Channel War on Amazon and Third Party Platforms

B2B Third Party Platforms: Inxeption

    • 2 Videos
Show info about module content

2 Videos

  • Shift Happens! Pt. 1
  • Shift Happens! Pt. 2

Multichannel Management

    • 3 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Multichannel Management Exercise

1 Discussions

  • Let's Discuss

3 Videos

  • Multichannel Management Pt. 1
  • Multichannel Management Pt. 2
  • Multichannel Management Pt. 3

1 Readings

  • Multichannel Management Slide Deck to Accompany Video

Auto Summary

"Marketing Channel Governance" is a professional-level course in Sales & Marketing offered by Coursera. Ideal for those in consulting, strategy, industrial sales, marketing management, entrepreneurship, and business development, it provides a framework for analyzing business relationships. The course covers distribution on platforms like Amazon, introduces B2B exchange platforms through guest speakers, and explores multichannel routes to market. Lasting 540 minutes, it offers Starter and Professional subscription options.

Sandy Jap
Instructor

Sandy Jap