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Marketing Channel Incentives
  • Level Professional
  • المدة 8 ساعات hours
  • الطبع بواسطة Emory University
  • Offered by

عن

This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm protect itself from channel partners who seek to cheat or free ride?" will be answered. You will also be exposed to direct selling channels, their incentive structures, and understand how and when they might represent a viable route-to-market.

الوحدات

Channel Pricing

    • 5 Videos
    • 4 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Pricing Quiz

1 Peer Review

  • Pricing Conundrum Reflection

1 Discussions

  • Let's Discuss

5 Videos

  • Pricing Conundrum Pt. 1
  • Pricing Conundrum Pt. 2
  • Pricing Conundrum Pt. 3
  • Pricing Conundrum Pt. 4
  • Pricing Conundrum Pt. 5

4 Readings

  • Welcome to the Course
  • Pricing Slide Deck to Accompany Video Pts. 1-2
  • Pricing Slide Decks to Accompany Video Pts. 3 - 6
  • Related Articles (optional)

The Strategic Skeptic

    • 6 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • The Strategic Skeptic Quiz 1
  • The Strategic Skeptic Quiz 2

6 Videos

  • The Strategic Skeptic Pt. 1
  • The Strategic Skeptic Pt. 2
  • The Strategic Skeptic Pt. 3
  • The Strategic Skeptic Pt. 4
  • The Strategic Skeptic Pt. 5
  • The Strategic Skeptic Pt. 6

1 Readings

  • Strategic Skeptic Slide Deck to Accompany Video Pts. 1-6

Direct Selling

    • 5 Videos
    • 1 Readings
    • 2 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Direct Selling Quiz

2 Discussions

  • Watch & Share
  • Let's Discuss

5 Videos

  • Guest Speaker: Gordon Hester
  • Direct Selling Pt. 1
  • Direct Selling Pt. 2
  • Direct Selling Pt. 3
  • Direct Selling Pt. 4

1 Readings

  • Direct Selling Slide Deck to Accompany Video Pts. 1-4

Auto Summary

"Marketing Channel Incentives" is a comprehensive course from Coursera, designed for professionals in sales, marketing, consulting, and business development. This course addresses key challenges in pricing strategy implementation and managing channel partners. Over 480 minutes, you'll explore direct selling channels and incentive structures, learning how to ensure partners perform effectively and ethically. Available with Starter and Professional subscriptions, this course is perfect for those seeking to enhance their strategic marketing skills.

Sandy Jap
Instructor

Sandy Jap