- Level Professional
- المدة
- الطبع بواسطة Tecnológico de Monterrey
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Offered by
عن
Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos.Auto Summary
Unlock the potential of social media marketing with this comprehensive course designed for professionals in the Sales & Marketing domain. Led by experts from Coursera, this specialized program delves into the intricacies of developing, managing, and optimizing engaging social media campaigns. You'll gain insights into evaluating the strengths and weaknesses of popular platforms such as Facebook, Twitter, LinkedIn, Google Plus, and Instagram through practical case studies. The capstone project challenges you to create a year-long social media marketing strategy for a data center technology company, ensuring you can apply your skills in real-world scenarios. With flexible subscription options including Starter and Professional, this course caters to those looking to advance their marketing expertise and make a significant impact in their careers.

María de los Angeles Ramos Solano

José Antonio Cano Chambonnet