Marketing Mix Implementation

Monthly Subscription Starting at AED 99 + VAT

Level Foundation
المدة
الطبع بواسطة IE Business School
Offered by

عن

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

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Discover the essentials of the marketing mix with this specialization in Sales & Marketing. Guided by expert instructors, you'll master the 4Ps: Product, Pricing, Place, and Promotion. This course emphasizes practical implementation, allowing you to apply strategies directly to your work or new business ventures. Offered by Coursera, with starter and professional subscription options, this foundational course is perfect for aspiring marketers ready to enhance their skills.