Monthly Subscription Starting at AED 99 + VAT

Mobile Marketing, Optimization Tactics, and Analytics
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة University of California, Irvine
  • Offered by

عن

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform - Explore the various methods to enhance a mobile experience - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives

الوحدات

Introduction to Mobile Marketing

    • 3 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Mobile Site User Experience Critique

3 Readings

  • Mobile Technology
  • Supplemental Resources
  • Mobile Website or Mobile Application

Mobile Marketing Planning

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1 Knowledge Check

1 Videos

  • Mobile Marketing Strategy

1 Readings

  • Developing a Mobile Marketing Strategy

Mobile Application Basics

    • 2 Readings
Show info about module content

2 Readings

  • What are Mobile Applications?
  • Supplemental Resources

Mobile Experience Design

    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2 Knowledge Check

1 Discussions

  • Mobile Marketing Strategy Activity

2 Readings

  • Mobile Experience
  • The Mobile App Design Process

Optimization

    • 3 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Barriers to the Customer Journey

3 Readings

  • Introduction to Optimization
  • Strategies for Optimizing Your Content
  • Supplemental Resources

Key Performance Indicators

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3 Knowledge Check

1 Videos

  • Success Indicators and KPIs

1 Readings

  • Key Performance Indicators (KPIs)

Testing Methodologies and Tools for Analytics

    • 3 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4 Knowledge Check

1 Peer Review

  • Digital Marketing Plan

3 Readings

  • Testing Methodologies and Strategies
  • Supplemental Resources
  • Testing Tools

Auto Summary

Embark on an insightful journey with "Mobile Marketing, Optimization Tactics, and Analytics," a comprehensive course designed for those looking to excel in the dynamic field of mobile marketing. This foundational course is the third in the E-Marketing Specialization series offered by Coursera, focused on enhancing your ability to drive sales, boost engagement, and effectively interpret website analytics. Under the expert guidance of seasoned instructors, you will delve into the essentials of mobile marketing, exploring the key elements and considerations for selecting the right mobile platform. The course will equip you with strategies to optimize the mobile user experience and refine your marketing efforts to achieve better business outcomes. Spanning a total of 720 minutes, the course also includes a practical peer-reviewed activity, allowing you to apply the skills you've gained by creating a digital marketing plan tailored to your current or future business. This hands-on approach ensures that you not only learn the theory but also gain practical insights that can be immediately implemented. Ideal for beginners in the sales and marketing domain, this course offers a starter subscription option, making it accessible and affordable. Whether you're looking to enhance your existing marketing strategies or kickstart a new venture, this course provides the foundational knowledge and practical tools to help you succeed in the mobile marketing landscape.

Stephane Muller
Instructor

Stephane Muller