The Nuts and Bolts of Public Relations
In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- المدة 4 ساعات hours
- الطبع بواسطة University of Colorado Boulder
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Offered by
عن
In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals.الوحدات
Press Release Basics
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6
Videos
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1
Readings
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2
Discussion
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1
PeerReview
1
Peer Review
- First Draft of Press Release
2
Discussions
- Introduce Yourself
- Assessment of Press Release
6
Videos
- Introduction to the Nuts and Bolts of PR
- Introduction to Week 1
- Inverted Pyramid
- Writing the Press Release
- Associated Press Style
- What is news?
1
Readings
- The Inverted Pyramid Structure
Pitching News to Media
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4
Videos
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1
PeerReview
1
Peer Review
- Revision of the Press Release
4
Videos
- Introduction to Week 2
- What is a pitch?
- Writing the Pitch
- Pitching Journalists
Letting the Brand Mission Guide Communication
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4
Videos
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1
Discussion
1
Discussions
- Brand Storytelling
4
Videos
- Introduction to Week 3
- It All Matters in PR
- PESO Model
- Strategic Communication
Working with Social Media Influencers
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4
Videos
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1
Discussion
1
Discussions
- Identifying Influencers
4
Videos
- Introduction to Week 4
- Influencers
- Identifying and Vetting Influencers
- Specialization Wrap Up
Auto Summary
Discover the essentials of public relations with "The Nuts and Bolts of Public Relations" course, a foundational program designed for those diving into the Sales & Marketing domain. Guided by expert instructors from Coursera, this comprehensive 240-minute course equips you with the skills to craft key PR materials such as press releases, story pitches, and media contact lists, all essential for effectively telling your company’s story. Learn to keep all communications on message, reflecting your company’s mission and core values, and master the art of building productive relationships with journalists and media professionals. Additionally, explore the world of social media influencers and evaluate whether collaborating with them aligns with your communication goals. This course is available through the Starter subscription, making it accessible for beginners and anyone looking to solidify their foundational knowledge in public relations. Ideal for those aiming to enhance their PR prowess and navigate the complexities of media relations with confidence.
Erin Willis