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Satisfaction Guaranteed: Develop Customer Loyalty Online
  • Level Foundation
  • المدة 27 ساعات hours
  • الطبع بواسطة Google
  • Offered by

عن

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you'll explore strategies for building customer loyalty in e-commerce. You'll also explore specific tools to develop and maintain client relationships. At the end of the course you'll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you'll wrap up the course by building professional development skills. We encourage you to complete courses 1"6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify common strategies for building customer loyalty in e-commerce - Understand how to successfully manage client relationships and measure satisfaction - Monitor an e-commerce store's performance - Update an e-commerce store based on data - Complete a portfolio scenario to prepare for job interviews - Find, apply for, and prepare for interviews and jobs - Put together a portfolio and/or resume to present to employers

الوحدات

Getting started with the course

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Introduction to Course 7

2 Readings

  • Course 7 overview
  • Helpful resources to get started

Customer loyalty and rewards

    • 4 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Test your knowledge: Loyalty, remarketing, and rewards

4 Videos

  • Welcome to module 1
  • Introduction to customer loyalty
  • Rewards programs
  • Dynamic remarketing

1 Readings

  • Case study: How Wayfair uses email marketing for personalization

Develop client relationship management skills

    • 3 Videos
    • 2 Readings
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Activity: Write a customer satisfaction survey

3 Videos

  • Post-purchase follow-up methods
  • Survey customers and ask effective questions
  • How to provide excellent customer service

2 Readings

  • Activity Exemplar: Write a customer satisfaction survey
  • Measure customer satisfaction

Review: Introduction to satisfaction guaranteed: develop customer loyalty online

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Wrap-up

1 Readings

  • Glossary terms from module 1

1 Quiz

  • Module 1 challenge

Learn about e-commerce analytics tools

    • 4 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Test your knowledge: E-commerce analytics tools

4 Videos

  • Welcome to module 2
  • Analyze data to measure e-commerce success
  • William - The power of data
  • Shopify analytics and reports

2 Readings

  • How to use Shopify analytics
  • Analytics tools used in e-commerce

Monitor e-commerce stores for growth and revenue

    • 1 Videos
    • 1 Readings
    • 1 Plugin
    • 2 Assignment
Show info about module content

2 Assignment

  • Activity: Analyze an e-commerce store’s performance
  • Test your knowledge: Monitor an e-commerce store's performance

1 Videos

  • Monitor growth and revenue for an e-commerce store

1 Readings

  • Key metrics for monitoring an e-commerce store's performance

Make updates to an e-commerce store based on data

    • 1 Videos
    • 4 Readings
    • 2 Quiz
Show info about module content

1 Videos

  • Use data to improve the performance of an e-commerce store

4 Readings

  • Conversion rate optimization
  • Case Study: The importance of ROI and CPC for a small business
  • Understand visitor behavior with heat maps
  • Activity Exemplar: Use heat map data to optimize a landing page

2 Quiz

  • Activity: Use heat map data to optimize a landing page
  • Test your knowledge: Data analysis

Identify and update listings based on data

    • 1 Videos
    • 3 Readings
    • 1 Quiz
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Activity: Analyze product performance for an e-commerce store

1 Videos

  • Evaluate product performance

3 Readings

  • Key metrics for product performance
  • Optimize product offerings based on data
  • Activity Exemplar: Suggest a new product category based on search data

1 Quiz

  • Activity: Suggest a new product category based on search data

Review: Analyze trends for an online store

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Wrap-up

1 Readings

  • Glossary terms from module 2

1 Quiz

  • Module 2 challenge

Apply your skills to a workplace scenario

    • 2 Videos
    • 6 Readings
    • 3 Quiz
Show info about module content

2 Videos

  • Welcome to module 3
  • Project introduction

6 Readings

  • End of course project overview
  • Activity Exemplar: Create an internal marketing proposal
  • Activity Exemplar: Adjust your campaign keywords
  • Case study: How ShearShare recovered from unsuccessful ads
  • Activity Exemplar: Create a marketing report presentation
  • Resources for the workplace

3 Quiz

  • Activity: Create an internal marketing proposal
  • Activity: Adjust your campaign keywords
  • Activity: Create a marketing report presentation

Prepare a portfolio for job interviews

    • 8 Videos
    • 7 Readings
    • 1 Quiz
Show info about module content

8 Videos

  • Tips to prepare a portfolio for job applications
  • Jade - Search and apply for jobs
  • Create a resume
  • Rahul - Resume tips
  • Sydney - Resume tips
  • Isela - Tips for creating a cover letter
  • Mike - Find the role for you
  • What is your career identity?

7 Readings

  • Create a professional portfolio using Google Sites
  • Receive a no-cost custom domain name with Google Registry
  • Finding your path and perfect role
  • Strengthen your resume
  • Activity Exemplar: Create or update a resume
  • Add relevant skills to your resume
  • Write a cover letter

1 Quiz

  • Activity: Create or update a resume

Prepare for digital marketing and e-commerce interviews

    • 4 Videos
    • 2 Readings
    • 1 Quiz
Show info about module content

4 Videos

  • Introduction to the interview process
  • Get to know your interviewer
  • Build rapport with interviewers
  • Jordon - Job interview guidance

2 Readings

  • Continue learning about the interview process
  • Prepare for interviews at different types of companies

1 Quiz

  • Test your knowledge: The interview process

Answer interview questions

    • 2 Videos
    • 3 Readings
    • 2 Quiz
Show info about module content

2 Videos

  • Use STAR method to answer interview questions
  • Laura - Interview tips

3 Readings

  • Activity Exemplar: Practice using the STAR method to answer interview questions
  • Ask the interviewer questions
  • Prepare for interviews with Interview Warmup

2 Quiz

  • Activity: Practice using the STAR method to answer interview questions
  • Create questions to ask your interviewer

Develop an elevator pitch

    • 3 Videos
    • 3 Readings
    • 1 Quiz
    • 1 Assignment
Show info about module content

1 Assignment

  • Activity: Create an e-commerce portfolio and present it to your peers

3 Videos

  • Develop an elevator pitch
  • Nami - Job interview guidance
  • Jesse - Overcome imposter syndrome when preparing for interviews

3 Readings

  • Learn more about developing an elevator pitch
  • Activity Exemplar: Draft an elevator pitch
  • Learn tips for interviewing remotely

1 Quiz

  • Activity: Draft an elevator pitch

Review: Prepare for jobs in digital marketing and e-commerce

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Wrap-up

1 Readings

  • Glossary terms from module 3

1 Quiz

  • Module 3 challenge

Course review: Satisfaction guaranteed: Develop customer loyalty online

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Course wrap-up

1 Readings

  • Course 7 glossary

AI for Digital Marketing and E-commerce

    • 7 Videos
    • 4 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Activity: Use generative AI to maximize the impact of your email marketing

7 Videos

  • Boost your digital marketing skills with AI
  • Use AI to help you understand your audience
  • Kickstart your marketing strategy ideas with AI
  • Use AI to compare two campaign proposals
  • Improve your email marketing with AI
  • Brainstorm website copy ideas with AI
  • Introducing Google AI Essentials

4 Readings

  • Introduction to AI in Digital Marketing and E-commerce
  • Use generative AI to work smarter and faster
  • Key takeaways from AI for Digital Marketing and E-commerce
  • Take the next step with Google AI Essentials

Certificate program review

    • 3 Videos
    • 4 Readings
    • 1 Quiz
    • 1 Plugin
Show info about module content

3 Videos

  • Congratulations on completing the Digital Marketing & E-commerce certificate program!
  • Exploring professional opportunities
  • Recap of the certificate program

4 Readings

  • Showcase your work
  • Claim your certificate badge
  • Digital Marketing & E-commerce Certificate glossary
  • Explore Google Play Academy

1 Quiz

  • Resources for Google Digital Marketing & E-commerce Certificate Graduates

Auto Summary

"Satisfaction Guaranteed: Develop Customer Loyalty Online" is the final course in the Google Digital Marketing & E-commerce Certificate, focusing on building customer loyalty and managing client relationships in e-commerce. Taught by Google professionals, the course includes hands-on activities and tools used in the industry. It prepares learners for entry-level digital marketing and e-commerce roles. With a duration of 1620 minutes, this foundation-level course is available via Coursera’s Starter subscription. Ideal for beginners, it also covers creating job portfolios and interview preparation.

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Google Career Certificates