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Social Marketing Capstone Project
  • Level Foundation
  • المدة 6 ساعات hours
  • الطبع بواسطة Northwestern University
  • Offered by

عن

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),

الوحدات

Introduction and Directions

    • 6 Videos
    • 3 Readings
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6 Videos

  • Welcome to the Capstone!
  • How You Will Build Your Social Media Marketing Strategy
  • Linked Cells in your Social Marketing Planning Worksheets
  • Your Market Planning Tool
  • Secondary Research to Start the Process
  • Defining Your Social Market

3 Readings

  • Download the Project Templates and Worksheets
  • Steps to Complete for this Unit
  • Download PDFs of the Presentation Slides

Support Systems

    • 6 Videos
    • 2 Readings
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6 Videos

  • Establishing Your Empowering Concept
  • Selecting Your Strategy
  • Engagement Marketing
  • Nurture Marketing
  • Social IMC
  • Community Support Sites

2 Readings

  • Steps to Complete for this Unit
  • 52 Week Calendar for 2023 and 2024

Justify Your Program

    • 7 Videos
    • 2 Readings
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7 Videos

  • Developing Your Marketing Program
  • Creating Your Program's Budget
  • Finding Performance Metrics to Power Your Plan
  • Performance Funnels and KPIs
  • Marketing is Funnel Management
  • Finding Funnel Performance Metrics
  • Justifying Your Program

2 Readings

  • Steps to Complete for this Unit
  • Download a Budget and Metrics Example

Presenting Your Plan

    • 4 Videos
    • 1 Readings
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4 Videos

  • Pilot Program
  • Social Marketing Schedule
  • Presenting Your Plan
  • Final Presentation of the Specialization

1 Readings

  • Steps to Complete for this Unit

The Capstone Project

    • 1 PeerReview
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1 Peer Review

  • Your Social Marketing Program

You did it!

    • 1 Videos
    • 1 Readings
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1 Videos

  • That's a Wrap!

1 Readings

  • Don't forget to do your 3 peer reviews!

Auto Summary

The Social Marketing Capstone Project is a comprehensive course within the Sales & Marketing domain, designed to integrate social and mobile marketing strategies into your business plan. Guided by expert instructors from Coursera, this project-based course spans 360 minutes and is ideal for both new startups and established companies. Learners will apply methodologies and tools to create effective social marketing plans, enhancing market share and customer relationships. Subscription options include Starter and Professional levels, making it accessible for individuals at a foundational skill level. Perfect for those looking to solidify their social marketing expertise.

Randy Hlavac
Instructor

Randy Hlavac