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Social Media & Marketing - Jagdish Sheth
  • Level Foundation
  • المدة 5 ساعات hours
  • الطبع بواسطة Kennesaw State University
  • Offered by

عن

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.

الوحدات

Course Information

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet

1 Videos

  • Course Intro

4 Readings

  • About This Course
  • About the Assignments
  • Discussion Forum Guidelines
  • About Peer Reviews

How Will Technology Shape Marketing (Part 1)

    • 11 Videos
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1 Summative Quiz

1 Discussions

  • General Course Discussion

11 Videos

  • How Technology Will Shape Marketing - 01
  • How Technology Will Shape Marketing - 02
  • How Technology Will Shape Marketing - 03
  • How Technology Will Shape Marketing - 04
  • How Technology Will Shape Marketing - 05
  • How Technology Will Shape Marketing - 06
  • How Technology Will Shape Marketing - 07
  • How Technology Will Shape Marketing - 08
  • How Technology Will Shape Marketing - 09
  • How Technology Will Shape Marketing - 10
  • How Technology Will Shape Marketing - 11

How Will Technology Shape Marketing (Part 2)

    • 11 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2 Summative Quiz

11 Videos

  • How Technology Will Shape Marketing - 12
  • How Technology Will Shape Marketing - 13
  • How Technology Will Shape Marketing - 14
  • How Technology Will Shape Marketing -15
  • How Technology Will Shape Marketing - 16
  • How Technology Will Shape Marketing - 17
  • How Technology Will Shape Marketing - 18
  • How Technology Will Shape Marketing - 19
  • How Technology Will Shape Marketing - 20
  • How Technology Will Shape Marketing - 21
  • How Technology Will Shape Marketing - 22

How Social Media Will Disrupt Marketing (Part 1)

    • 8 Videos
Show info about module content

8 Videos

  • How Social Media Will Disrupt Marketing - 01
  • How Social Media Will Disrupt Marketing - 02
  • How Social Media Will Disrupt Marketing - 03
  • How Social Media Will Disrupt Marketing - 04
  • How Social Media Will Disrupt Marketing - 05
  • How Social Media Will Disrupt Marketing - 06
  • How Social Media Will Disrupt Marketing - 07
  • How Social Media Will Disrupt Marketing - 08

How Social Media Will Disrupt Marketing (Part 2)

    • 7 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Modules 3 & 4 Summative Quiz

7 Videos

  • How Social Media Will Disrupt Marketing - 09
  • How Social Media Will Disrupt Marketing - 10
  • How Social Media Will Disrupt Marketing - 11
  • How Social Media Will Disrupt Marketing - 12
  • How Social Media Will Disrupt Marketing - 13
  • How Social Media Will Disrupt Marketing - 14
  • How Social Media Will Disrupt Marketing - 15

Final Project (Peer Reviewed)

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Submit Your Project Here

1 Readings

  • About Peer Reviews

Auto Summary

Unlock the potential of digital technology in marketing with "Social Media & Marketing" by Jagdish Sheth on Coursera. This foundational course dives into the transformative effects of digital tools on branding, distribution, advertising, and market research. Over 300 minutes, explore the disruptive power of social media and user-generated content. Ideal for beginners in Sales & Marketing, this course offers a starter subscription option to get you started on your learning journey.

Jagdish Sheth
Instructor

Jagdish Sheth