Monthly Subscription Starting at AED 99 + VAT

Twitter, LinkedIn, and YouTube Marketing
  • Level Foundation
  • المدة 12 ساعات hours
  • الطبع بواسطة Digital Marketing Institute
  • Offered by

عن

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so. You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: - • Apply best practices for publishing tweets and using hashtags on Twitter • Manage and optimize the performance of Twitter advertising campaigns • Build a company’s presence on LinkedIn • Measure the performance of LinkedIn advertising campaigns • Recognize the key role of social video and YouTube for online marketing • Create engaging advertising campaigns to run on YouTube This course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

الوحدات

Course Introduction

    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Who are you? What are your expectations?

2 Readings

  • Welcome to the course!
  • Glossary of Digital Marketing Terms

Twitter Essentials

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Why do businesses use Twitter?

1 Videos

  • Twitter Concepts

4 Readings

  • Module Introduction
  • Twitter Terminology
  • Using Twitter to Engage an Audience
  • Summary

Twitter Setup and Features

    • 6 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • What does it mean to be an egg on Twitter?

6 Videos

  • Platform Features
  • Setup and Customization
  • Profile Promotion
  • Profile Management
  • Hashtags
  • Periscope

3 Readings

  • Tweets
  • Setting up a Twitter Campaign Using Ads Manager
  • Summary

Twitter Ads Manager and Campaigns

    • 4 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Have you ever seen a Twitter Ad?

4 Videos

  • Ads Manager
  • Campaign Objectives
  • Ad Auctions
  • Campaign Setup

3 Readings

  • Ad Formats
  • Targeting
  • Summary

Twitter Campaign Analysis and Optimization

    • 1 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Does Twitter have customer service?

1 Videos

  • Analysis and Reporting

3 Readings

  • Campaign Optimization
  • Deriving Insights from Twitter
  • Summary

Additional Resources: Module 1

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 1

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Social Selling for B2B

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Do you connect with strangers?

3 Videos

  • Social Selling and Personal Branding
  • Social Selling
  • The Benefits of Personal Branding

2 Readings

  • Module Introduction
  • Summary

LinkedIn for Marketers

    • 2 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • What type of content do you post on LinkedIn?

2 Videos

  • LinkedIn Concepts
  • Features and Functions

4 Readings

  • Making the Most of LinkedIn
  • Premium Accounts
  • Using LinkedIn to Engage an Audience
  • Summary

LinkedIn Platform Features

    • 4 Videos
    • 3 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Do you engage with company announcements on LinkedIn?

4 Videos

  • Company Page
  • LinkedIn Posts
  • LinkedIn Social Plugins
  • LinkedIn Influencers

3 Readings

  • LinkedIn Groups
  • Setting Up A LinkedIn Campaign Using Campaign Manager
  • Summary

LinkedIn Advertising

    • 7 Videos
    • 5 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Have you ever seen family vacations advertised on LinkedIn?

7 Videos

  • Campaign Manager
  • Sponsored Content Ads
  • Display Ads
  • Sponsored Message Ads/InMails
  • Dynamic Ads
  • Lead Generation Forms
  • Advertising Strategy

5 Readings

  • Content Calendar
  • Text Ads
  • Targeting
  • LinkedIn Ad Campaigns
  • Summary

LinkedIn Campaign Analytics

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How do you build relationships on Linkedin?

2 Videos

  • LinkedIn Analytics
  • Campaign Performance

2 Readings

  • Conversion Tracking
  • Summary

Additional Resources: Module 2

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 2

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Social Video Essentials

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • How does YouTube compare to TV?

3 Videos

  • Misconceptions and Benefits
  • Important Distinctions
  • Social Video Types

2 Readings

  • Module Introduction
  • Summary

YouTube Setup

    • 5 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • Have you ever subscribed to a YouTube channel?

5 Videos

  • YouTube Concepts
  • Platform Features
  • Channel Setup
  • Channel Promotion
  • Channel Management

2 Readings

  • Channel Updates
  • Summary

YouTube Creative Strategy

    • 3 Videos
    • 5 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Practice Quiz

1 Discussions

  • What type of YouTube videos get the most views?

3 Videos

  • Ten Creative Fundamentals
  • Creative Lifecycle
  • YouTube Native Formats

5 Readings

  • Building a Sustainable Community
  • Video Campaign Creation
  • Video Ad Creation
  • Summary
  • Presentation – Switch on your 2021 Social Media Game Plan

Additional Resources: Module 3

    • 1 Readings
Show info about module content

1 Readings

  • Additional Resources

Assessment: Module 3

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz

1 Peer Review

  • Graded Peer Review

Peer Review Assignment

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Social Media Campaign Targeting Plan

1 Readings

  • Congratulations!

Auto Summary

Boost your career with the "Twitter, LinkedIn, and YouTube Marketing" course by Coursera, designed for sales and marketing enthusiasts. Taught by the Digital Marketing Institute, this foundational course covers advertising principles on key platforms, social selling, and personal branding. In just 720 minutes, learn to optimize campaigns, engage audiences, and measure performance. Complete the specialization to earn a certification and three months of free Power Membership. Ideal for professionals aiming to advance in digital marketing. Subscription options include Starter and Professional tiers.

Digital Marketing Institute
Instructors

Digital Marketing Institute

Cathal Melinn
Instructors

Cathal Melinn