- Level Foundation
- المدة 12 ساعات hours
- الطبع بواسطة Digital Marketing Institute
-
Offered by
عن
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so. You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: - • Apply best practices for publishing tweets and using hashtags on Twitter • Manage and optimize the performance of Twitter advertising campaigns • Build a company’s presence on LinkedIn • Measure the performance of LinkedIn advertising campaigns • Recognize the key role of social video and YouTube for online marketing • Create engaging advertising campaigns to run on YouTube This course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.الوحدات
Course Introduction
1
Discussions
- Who are you? What are your expectations?
2
Readings
- Welcome to the course!
- Glossary of Digital Marketing Terms
Twitter Essentials
1
Assignment
- Practice Quiz
1
Discussions
- Why do businesses use Twitter?
1
Videos
- Twitter Concepts
4
Readings
- Module Introduction
- Twitter Terminology
- Using Twitter to Engage an Audience
- Summary
Twitter Setup and Features
1
Assignment
- Practice Quiz
1
Discussions
- What does it mean to be an egg on Twitter?
6
Videos
- Platform Features
- Setup and Customization
- Profile Promotion
- Profile Management
- Hashtags
- Periscope
3
Readings
- Tweets
- Setting up a Twitter Campaign Using Ads Manager
- Summary
Twitter Ads Manager and Campaigns
1
Assignment
- Practice Quiz
1
Discussions
- Have you ever seen a Twitter Ad?
4
Videos
- Ads Manager
- Campaign Objectives
- Ad Auctions
- Campaign Setup
3
Readings
- Ad Formats
- Targeting
- Summary
Twitter Campaign Analysis and Optimization
1
Assignment
- Practice Quiz
1
Discussions
- Does Twitter have customer service?
1
Videos
- Analysis and Reporting
3
Readings
- Campaign Optimization
- Deriving Insights from Twitter
- Summary
Additional Resources: Module 1
1
Readings
- Additional Resources
Assessment: Module 1
1
Assignment
- Graded Quiz
1
Peer Review
- Graded Peer Review
Social Selling for B2B
1
Assignment
- Practice Quiz
1
Discussions
- Do you connect with strangers?
3
Videos
- Social Selling and Personal Branding
- Social Selling
- The Benefits of Personal Branding
2
Readings
- Module Introduction
- Summary
LinkedIn for Marketers
1
Assignment
- Practice Quiz
1
Discussions
- What type of content do you post on LinkedIn?
2
Videos
- LinkedIn Concepts
- Features and Functions
4
Readings
- Making the Most of LinkedIn
- Premium Accounts
- Using LinkedIn to Engage an Audience
- Summary
LinkedIn Platform Features
1
Assignment
- Practice Quiz
1
Discussions
- Do you engage with company announcements on LinkedIn?
4
Videos
- Company Page
- LinkedIn Posts
- LinkedIn Social Plugins
- LinkedIn Influencers
3
Readings
- LinkedIn Groups
- Setting Up A LinkedIn Campaign Using Campaign Manager
- Summary
LinkedIn Advertising
1
Assignment
- Practice Quiz
1
Discussions
- Have you ever seen family vacations advertised on LinkedIn?
7
Videos
- Campaign Manager
- Sponsored Content Ads
- Display Ads
- Sponsored Message Ads/InMails
- Dynamic Ads
- Lead Generation Forms
- Advertising Strategy
5
Readings
- Content Calendar
- Text Ads
- Targeting
- LinkedIn Ad Campaigns
- Summary
LinkedIn Campaign Analytics
1
Assignment
- Practice Quiz
1
Discussions
- How do you build relationships on Linkedin?
2
Videos
- LinkedIn Analytics
- Campaign Performance
2
Readings
- Conversion Tracking
- Summary
Additional Resources: Module 2
1
Readings
- Additional Resources
Assessment: Module 2
1
Assignment
- Graded Quiz
1
Peer Review
- Graded Peer Review
Social Video Essentials
1
Assignment
- Practice Quiz
1
Discussions
- How does YouTube compare to TV?
3
Videos
- Misconceptions and Benefits
- Important Distinctions
- Social Video Types
2
Readings
- Module Introduction
- Summary
YouTube Setup
1
Assignment
- Practice Quiz
1
Discussions
- Have you ever subscribed to a YouTube channel?
5
Videos
- YouTube Concepts
- Platform Features
- Channel Setup
- Channel Promotion
- Channel Management
2
Readings
- Channel Updates
- Summary
YouTube Creative Strategy
1
Assignment
- Practice Quiz
1
Discussions
- What type of YouTube videos get the most views?
3
Videos
- Ten Creative Fundamentals
- Creative Lifecycle
- YouTube Native Formats
5
Readings
- Building a Sustainable Community
- Video Campaign Creation
- Video Ad Creation
- Summary
- Presentation – Switch on your 2021 Social Media Game Plan
Additional Resources: Module 3
1
Readings
- Additional Resources
Assessment: Module 3
1
Assignment
- Graded Quiz
1
Peer Review
- Graded Peer Review
Peer Review Assignment
1
Peer Review
- Social Media Campaign Targeting Plan
1
Readings
- Congratulations!
Auto Summary
Boost your career with the "Twitter, LinkedIn, and YouTube Marketing" course by Coursera, designed for sales and marketing enthusiasts. Taught by the Digital Marketing Institute, this foundational course covers advertising principles on key platforms, social selling, and personal branding. In just 720 minutes, learn to optimize campaigns, engage audiences, and measure performance. Complete the specialization to earn a certification and three months of free Power Membership. Ideal for professionals aiming to advance in digital marketing. Subscription options include Starter and Professional tiers.

Digital Marketing Institute

Cathal Melinn