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Understanding TikTok and Its Users

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This is the first course in the Marketing with TikTok specialization. In this course, you will learn what TikTok is, who uses TikTok, and how people use this fun and unique platform. You will discover how to set up a personal account and learn all the best strategies for creating content.

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Explore the dynamic world of TikTok with our foundational course, "Understanding TikTok and Its Users," designed for those eager to delve into the platform's marketing potential. This engaging course, offered by Coursera, is the first installment in the Marketing with TikTok specialization. It provides a comprehensive introduction to TikTok, detailing its user base and the diverse ways people interact with this vibrant platform. Throughout the course, you'll learn to set up a personal account and master top strategies for creating captivating content tailored to TikTok's unique environment. With a total duration of 240 minutes, the course is structured to fit seamlessly into your schedule, whether you opt for the Starter or Professional subscription. Ideal for beginners and marketing enthusiasts, this course equips you with the essential knowledge and skills to harness the power of TikTok for your sales and marketing efforts. Join us and unlock the secrets to engaging with TikTok's ever-growing audience!