Branding: The Creative Journey

Monthly Subscription Starting at AED 99 + VAT

Level Foundation
المدة
الطبع بواسطة IE Business School
Offered by

عن

This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.

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"Branding: The Creative Journey" is a foundational course in Personal Development offered by Coursera. It focuses on making branding concepts accessible, teaching learners to analyze and apply crucial branding tools. The course covers understanding brand behavior, the language of brands, and the rational and emotional elements behind them. It emphasizes strategic thinking, co-creation, and the importance of customer experience in branding. With subscription options including Starter and Professional, this course is ideal for anyone looking to grasp the essentials of effective brand creation and management.