Business English: Capstone Project
The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts.
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- Level Professional
- المدة 31 ساعات hours
- الطبع بواسطة University of Washington
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Offered by
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The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you'll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business. Course Learning Objectives - Use appropriate vocabulary to write a mini business plan - Communicate a business plan orally in an organized and engaging presentationالوحدات
Week 1: Introduction to Capstone Project
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2
Videos
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4
Readings
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1
Quiz
2
Videos
- Video: Introduction to Capstone Project
- Video: Choosing a Product or Service
4
Readings
- Read Me: Capstone Expectations
- Read Me: Grading
- Three Seattle Startups
- Websites: Choosing a Product or Service
1
Quiz
- Three Seattle Startups
Milestone 1 Assignment
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1
Discussion
1
Discussions
- Discussion: Milestone 1: Introduce Yourself, Your Product or Service
Week 2: Describing Company and Product or Service
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2
Videos
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2
Readings
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1
Quiz
2
Videos
- Video: Describing a Product or Service
- Video: Example of Networking Introductions
2
Readings
- Useful Language
- Get help and meet other learners in this course. Join your discussion forums!
1
Quiz
- Networking Examples
Milestone 2 Assignment
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1
Discussion
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1
PeerReview
1
Peer Review
- Your Networking Introduction
1
Discussions
- Discussion: Milestone 2: Describing your Company, Product, or Service
OPTIONAL: Review Course 1, Week 2 Videos
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2
Videos
2
Videos
- Video: Describing Your Job, Part 1
- Video: Describing Your Job, Part 2
OPTIONAL: Review Course 3, Week 1 Videos
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6
Videos
6
Videos
- Video: Describing Services, Part 1
- Video: Edgewater Hotel Interview
- Video: Describing Services, Part 2
- Video: Comparing Services, Part 1
- Video: Comparing a Service Scenario
- Video: Comparing Services, Part 2
Week 3: Business Plans
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2
Videos
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3
Readings
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1
Discussion
1
Discussions
- Mini Business Plan Outline I
2
Videos
- Video: Business Plans
- Video: Creating a Set of Presentation Slides for Capstone
3
Readings
- Resource: Examples of Mini-Business Plans I
- Resource: Outline of a Mini-Business Plan
- Resource: Other Information about Business Plans
Milestone 3 Assignment
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1
PeerReview
1
Peer Review
- Milestone 3: Presentation Slides
OPTIONAL: Review Course 4, Week 1 Videos
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2
Videos
2
Videos
- Video: Slides
- Video: Giving Effective Presentations
Week 4: Marketing Ideas
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2
Videos
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2
Readings
2
Videos
- Video: Marketing Ideas
- Video: Financial Information
2
Readings
- Resource: Basic Marketing and Financial Vocabulary
- Resource: Outline of a Mini-Business Plan II
Milestone 4 Assignment
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1
Discussion
1
Discussions
- Discussion: Milestone 4 Marketing, Price, and Investment
OPTIONAL: Review Course 2, Week 3 Videos
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2
Videos
2
Videos
- Video: Reporting Information
- Video: Expressing Dollars and Cents
OPTIONAL: Review Course 4, Week 2 Videos
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5
Videos
5
Videos
- Describing Data
- Video: Referring to Data and Visuals
- Video: Introduce and Explain Relevance of Visuals
- Challenges in Visual Descriptions
- Using Large Numbers
OPTIONAL: Review Course 4, Week 3 Videos
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1
Videos
1
Videos
- Introduction to Trends
Week 5: Being Persuasive
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2
Videos
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1
Readings
2
Videos
- Video: Being Persuasive
- Video: Writing Your First Draft of a Mini Business Plan
1
Readings
- Useful Language for Persuasion
Milestone 5 Assignment
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1
Discussion
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1
PeerReview
1
Peer Review
- Milestone 5: First Draft of Your Mini Business Plan
1
Discussions
- Discussion: Milestone 5: First Draft of Your Mini Business Plan
OPTIONAL: Review Course 2, Week 4 Videos
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3
Videos
3
Videos
- Video: Organization of Written Proposals
- Video: Language of Proposals
- Video: Improving Proposals
OPTIONAL: Review Course 3, Week 1 Videos
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3
Videos
3
Videos
- Video: Describing Services, Part 1
- Video: Edgewater Interview
- Video: Describing Services, Part 2
OPTIONAL: Review Course 3, Week 2 Videos
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1
Videos
1
Videos
- Video: Negotiation Language
OPTIONAL: Review Course 4, Week 3 Videos
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1
Videos
1
Videos
- Video: Introduction to Persuasive Language
Week 6: Short Pitch and Rough Presentation
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1
Videos
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2
Readings
1
Videos
- Video: Short Pitch and Rough Presentation
2
Readings
- Examples of Elevator Pitches
- Useful Language: Hooks
Milestone 6 Assignment
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1
Discussion
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1
PeerReview
1
Peer Review
- Rough Presentation
1
Discussions
- Rough Presentation
OPTIONAL: Review Course 4, Week 1 Videos
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7
Videos
7
Videos
- Video: A Bad Presentation and a Good Presentation
- Video: What Makes a Good Presentation, Part 1
- Video: What Makes a Good Presentation, Part 2
- Video: Transitions and Conclusions
- Video: Taking Questions Scenario, Part 1
- Video: Answering Questions
- Video: Taking Questions Scenario, Part 2
Week 7: Final Mini Business Plan and Presentation
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1
Videos
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1
Readings
1
Videos
- Video: Final Mini Business Plan and Presentation
1
Readings
- Final Project Checklist
Milestone 7 Assignment
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1
Videos
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1
Discussion
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1
PeerReview
1
Peer Review
- Milestone 7: Final Mini Business Plan and Presentation
1
Discussions
- Milestone 7 Discussion: Final Project Submission
1
Videos
- Video: Farewell and Congratulations
Auto Summary
The "Business English: Capstone Project" course is designed for professionals seeking to enhance their business communication skills. This course, offered by Coursera, falls under the domain of Personal Development and focuses on demonstrating competence in both written and oral business communication. Participants will engage in a capstone project where they will utilize formal writing, as well as visual and audio communication methods, to craft and present a business plan. Key learning objectives include mastering the appropriate vocabulary for writing a mini business plan and delivering an organized and engaging oral presentation of the plan. Ideal for those at a professional level, the course spans a comprehensive duration, ensuring in-depth skill development. Flexible subscription options, including Starter, Professional, and Paid, are available to cater to various learning needs and budgets. This course is perfect for individuals looking to refine their business English proficiency in a practical and impactful manner.
Richard Moore