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Business English for Cross-cultural Communication
  • Level Foundation
  • المدة 22 ساعات hours
  • الطبع بواسطة The Hong Kong University of Science and Technology
  • Offered by

عن

This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project. After completing this course, you will be able to: - identify possible cross-cultural issues and misunderstandings in communication - apply strategies to overcome possible cross-cultural issues and misunderstandings in communication - produce documents with an appropriate style for business communication purposes within a cross-cultural situation - deliver a speech with an appropriate style for business communication purposes within a cross-cultural situation

الوحدات

Welcome module

    • 1 Videos
    • 4 Readings
    • 2 Discussion
Show info about module content

2 Discussions

  • How is this course relevant to you?
  • How do you learn English?

1 Videos

  • Welcome

4 Readings

  • Objectives and outcomes
  • Learning how to learn
  • Learning vocabulary
  • The HKUST Grammar Guide

Defining culture

    • 2 Videos
    • 3 Readings
    • 3 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Vocabulary practice

3 Discussions

  • How would you define culture?
  • What about your culture? Does it change?
  • Same word, different meaning?

2 Videos

  • What is culture?
  • English as a Lingua Franca

3 Readings

  • Objectives and outcomes
  • Vocabulary prep
  • Can we define culture?

Language

    • 2 Videos
    • 4 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Vocabulary practice

1 Peer Review

  • Say it right.

2 Videos

  • Challenging grammar: comparative and superlative forms
  • Challenging English sounds /ʃ/ "sherry" and /ʧ/ "cherry"s

4 Readings

  • Objectives and outcomes
  • Vocabulary list
  • More on comparative and superlative forms
  • Relatively, rather, compared to

Assignments

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2

Global communication in a digital age

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Vocabulary prep

1 Discussions

  • Is it culturally appropriate?

1 Videos

  • Digital communication

1 Readings

  • Vocabulary prep

The cultural situation

    • 5 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Cross-cultural communication blunders

5 Videos

  • The cultural situation - Part 1
  • The cultural situation - Part 2
  • Cultural strategy - Writing
  • Cultural strategy: Speaking (Part 1)
  • Cultural strategy: Speaking (Part 2)

2 Readings

  • Cross-cultural communication barriers
  • Avoiding cultural faux pas in international business

Language

    • 3 Videos
    • 4 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Vocabulary practice

3 Videos

  • Challenging English Grammar: Connective choice
  • Challenging English Sounds - /ŋ/ “thing” and /ŋk/ “think”
  • Rhythm, stress and pausing

4 Readings

  • Objectives and outcomes
  • Vocabulary list
  • Adverb and Connective Choice
  • List of conjuncts

Assignments

    • 1 Readings
    • 2 PeerReview
    • 2 Assignment
Show info about module content

2 Assignment

  • Culturally insensitive email: peer review practice
  • Module 3

2 Peer Review

  • Culturally insensitive email: Correct and rewrite
  • Avoiding cultural and communicative faux pas

1 Readings

  • Peer review practice: Sample of a culturally insensitive email

Cross cultural theories

    • 1 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Do you agree with Hofstede?

1 Videos

  • Hofstede's cultural dimensions

2 Readings

  • More on Hofstede's cultural dimensions
  • Hofstede’s Cultural Dimensions: applications, further studies, and criticisms

Managing cross-cultural communication

    • 2 Videos
Show info about module content

2 Videos

  • Cross-cultural communication skills for management
  • Directness of language

Language

    • 2 Videos
    • 3 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Vocabulary practice

1 Peer Review

  • Say it right

2 Videos

  • Challenging English Grammar:The continuous tense
  • Challenging English sounds: /w/ "west"-v- /v/ "vest"

3 Readings

  • Objectives and outcomes
  • Vocabulary list
  • More on the continuous (past, present, future)

Assignments

    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4

1 Peer Review

  • Hofstede's cultural dimensions mini-case

Putting theory to practice

    • 2 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Can cultural frameworks be applied in the real world?

2 Videos

  • Applying Cultural Frameworks
  • Business Negotiations

1 Readings

  • Directness of communication - in Cross Cultural Contexts

Ethics

    • 1 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Cross Cultural Frameworks and Business Ethics

1 Videos

  • Applying Cultural Frameworks in Business Ethics

Language

    • 2 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Vocabulary practice

2 Videos

  • Challenging English Sounds-/l/ "light" and /r/ "right"
  • Challenging English Grammar: Misplaced modifiers & dangling participles

3 Readings

  • Objectives and outcomes
  • Vocabulary list
  • More on misplaced modifiers & dangling participles

Assignments

    • 1 Videos
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 5

2 Peer Review

  • Applying cross cultural frameworks in cross cultural communication - mini-case analysis
  • Applying cross cultural frameworks in cross cultural business negotiations and ethics - mini-case analysis

1 Videos

  • Analyzing case studies

Course wrap up

    • 1 Assignment
Show info about module content

1 Assignment

  • Final exam

Auto Summary

Enhance your cross-cultural business communication skills with Coursera's "Business English for Cross-cultural Communication." This Personal Development course integrates vocabulary, reading, speaking, and writing to tackle common cross-cultural theories and practices in global business. Ideal for foundational learners, it empowers you to identify and address communication issues, craft culturally appropriate business documents, and deliver professional speeches. Complete the course in 1320 minutes and prepare for a Capstone project presentation. Available with a Starter subscription.

Kin Tang
Instructors

Kin Tang

Delian Gaskell
Instructors

Delian Gaskell

Sean McMinn
Instructors

Sean McMinn